Mobile Growth Manager

6 days ago

Singapore beBeeAcquisition Full time

We are looking for a skilled individual to lead the growth and acquisition efforts.
In this role, you will be responsible for increasing mobile product take-up through the development of new digital and physical channels, strengthening partnerships, and optimizing acquisition strategies to drive subscriber growth and product penetration.

Key Responsibilities

  • New Channel Development (Online & Offline)
  • IDentify, establish, and grow new acquisition channels including digital affiliates, strategic websites, and offline partnerships.
  • Engage affiliate and advocacy platforms that align with the brand and customer base.
  • Design competitive yet optimized incentive and commission structures to attract and retain channel partners.
  • Channel Expansion and Optimization
  • Strengthen and scale existing acquisition channels (both paid and organic).
  • Launch timely campaigns and promotions to maximize channel performance and partner contribution.
  • Product Penetration and Profitability
  • Drive efficient and profitable sell-through of mobile products.
  • Optimize Cost to Acquire (CAC) while maintaining healthy product margins.
  • Strategically align channel partners to targeted product-audience fit so as to maximize ROI.
  • Channel Health and Performance
  • Maintain strong relationships with channel partners and ensure mutual growth.
  • Monitor channel KPIs and implement improvements to enhance partner engagement and performance.

Requirements

We require individuals with:

  • Proven experience in managing full-funnel marketing and acquisition campaigns across digital and traditional platforms.
  • Strong project management skills, including managing external agencies and cross-functional teams.
  • Strategic and analytical mindset with a strong focus on performance metrics and ROI.
  • Exceptional communication, stakeholder engagement, and negotiation skills.
  • Deep understanding of affiliate marketing, e-commerce tactics, and digital growth mechanics.

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