Head of Ecommerce

3 days ago

Singapore Castlery Full time

We're rethinking homes for how people really live, and we're looking for a Head of Ecommerce to join us to help shape the future of living—one thoughtful detail at a time. The Head of Ecommerce is responsible for driving eCommerce revenue and marketing performance across our key markets. This critical role leads the region's eCommerce operations, marketing strategy, and commercial planning. Success in this role requires data-driven, customer-centric decision-making to meet and exceed business objectives. What you'll be doing: Business Performance Ownership: Own the ecommerce revenue and marketing ROAS targets for the country. Track, optimize, and report on key performance metrics to ensure the market is meeting commercial goals. Budget Management: Manage the marketing budget for the country efficiently, allocating resources toward the highest-performing channels and initiatives. Ecommerce Merchandising: Lead the onsite experience, optimizing product assortment, conversion rate, and average order value. Ensure the site is continuously evolving to meet customer needs and drive revenue. Commercial & Campaign Planning: Develop and manage the commercial calendar and country-specific campaigns in alignment with global brand objectives. Own CRM marketing execution for the market. Cross-Functional Coordination: Collaborate closely with insights, branding, performance marketing, and other regional/global teams to execute integrated plans that ensure market success. Customer-First Mindset: Develop deep knowledge of the local customer and their behaviors. Use data and insights to craft strategies that resonate and drive loyalty and growth. What you need to succeed: 10-15 years of experience in the ecommerce space, with a proven track record in a fast-paced consumer-facing business An experienced marketer who thinks 360°—combining performance, lifecycle, branding, and onsite experience to deliver results Strong commercial acumen and data-driven mindset A collaborative leader who thrives on cross-functional teamwork and alignment Proactive and entrepreneurial, with the ability to take initiative and own the market P&L Experience managing large marketing budgets Built for Real Life, Designed for What's Next At Castlery, we've spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change. Now, we're focused on what's next: scaling with care, crafting better experiences, and growing a team that's as intentional as our design philosophy. If you believe that good homes create good lives, come build with us. #J-18808-Ljbffr

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