Assistant Manager, Concessions Sales

1 day ago


Singapore Changi Airport Group Full time

Join to apply for the Assistant Manager, Concessions Sales & Innovation, Airside Concession Division role at Changi Airport Group

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We're looking for a dynamic, results-oriented, and service-focused individual to manage and enhance a premium customer engagement program in Changi Airport by managing Changi Airport's Shopping Concierge program. This role is crucial for integrating CAG's digital platforms (e.g., loyalty programs, e-wallets, online stores) with the airport's physical retail presence, while delivering high-touch, personalized experiences for both regular and high-value customers at partner locations. The ideal candidate is passionate about retail, analytical, adept at operations, and skilled in managing relationships.
Key Responsibilities:
Program & Vendor Management

  • Oversee the appointed concierge service vendor, including daily operations, performance monitoring, and strategic alignment.
  • Manage incentive programs, invoicing, and procurement activities related to the concierge service.
  • Conduct regular audits and reconciliation of sales, customer interactions, and feedback metrics.

Stakeholder Engagement

  • Collaborate with internal departments on marketing, loyalty programs, digital payments, and tenant relations matters.
  • Engage external parties including tenant marketing and sales teams, premium brands, and vendor representatives to jointly drive concierge initiatives.
  • Champion the concierge program, highlighting its value to partners and developing tailored strategies to drive sales and customer acquisition.

Customer Experience & VIP Handling

  • Serve as the operational and strategic contact for events and activations targeting high-value customers.
  • Attend and oversee concierge participation in special events, providing support and ensuring seamless VIP experiences.
  • Mediate disputes and resolve issues with professionalism and tact.

Sales, Analysis & Reporting

  • Conduct monthly analysis and presentations on concierge-attributed sales and customer acquisition KPIs.
  • Develop and maintain dashboards and reporting systems to track concierge effectiveness and performance.
  • Initiate and execute sales-driving campaigns leveraging data-backed insights.
  • Continuously train and develop concierge teams to enhance product knowledge and customer engagement competencies.
  • Drive digital transformation for the concierge program by identifying and implementing tools such as CRM systems, communication platforms (e.g., messaging apps), and feedback tools.
  • Develop and update Standard Operating Procedures (SOPs) to streamline concierge operations and service standards.

Key Metrics for Success:

  • Sales uplift from concierge engagements.
  • Volume of customer engagements and new customer acquisitions.
  • Timely and effective execution of concierge-related campaigns, tools, and initiatives.
  • Partner and internal stakeholder satisfaction with concierge program outcomes.

Requirements:
Qualifications & Experience

  • Minimally a Bachelor's degree in any discipline
  • Minimum 3 years of experience in retail, luxury sales, or customer experience management, preferably with exposure to personalized shopping or concierge services.
  • Proven experience in vendor management, data reporting, and cross-functional stakeholder collaboration.

Skills & Attributes

  • Strong interpersonal skills with a customer-first mindset and high service standards.
  • Confident with sales data analysis, KPI reporting, and presenting insights to management and stakeholders.
  • Comfortable with hands-on operational tasks and resolving on-ground issues.
  • Proficient in using relevant tech tools such as CRM systems, communication platforms, and data analysis software.
  • Energetic, composed, and poised in high-pressure or VIP scenarios.
  • Self-motivated, adaptable, and curious with a growth mindset.

Seniority level

  • Seniority level

    Not Applicable

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Customer Service
  • Industries

    Airlines and Aviation, Aviation and Aerospace Component Manufacturing, and Travel Arrangements

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