Marketing Manager, Central Asia

1 day ago Be among the first 25 applicants. Get AI-powered advice on this job and more exclusive features. Here at Avanos Medical, we passionately believe in three things: Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do; Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation; Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world. At Avanos you will find an environment that strives to be independent and different, one that supports and inspires you to excel and to help change what medical devices can deliver, now and in the future. Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that will help patients get back to the things that matter. We are committed to creating the next generation of innovative healthcare solutions which will address our most important healthcare needs, such as reducing the use of opioids while helping patients move from surgery to recovery. Headquartered in Alpharetta, Georgia, we develop, manufacture and market our recognized brands in more than 90 countries. Avanos Medical is traded on the New York Stock Exchange under the ticker symbol AVNS. For more information, visit Position Overview The Marketing Manager position is responsible for developing, executing and managing marketing initiatives for the full portfolio of products under the Pain Management and Recovery (PM&R) and Specialty Nutrition Systems (SNS) franchises for Central Asia and India. Based on close collaboration with the Country/Regional business leaders and respective National Sales Manager, the role will include developing and implementing marketing program strategies, managing budgets and timelines, analyzing marketing data, KOL program development, driving KOL advocacy and overseeing marketing campaigns. Additionally, the manager must collaborate with other marketing professionals across the APAC and International regions to create cohesive marketing plans and materials that reflect the company's branding and messaging. Strong communication skills are required to communicate marketing plans and updates to leadership teams and other stakeholders. Responsibilities Identify key market trends including clinical trends, care delivery and reimbursement. Plan, develop, and execute marketing programs and campaigns. Develop and manage budgets for marketing programs. Analyze data to measure the effectiveness of marketing programs. Collaborate with cross‐functional teams to ensure programs are aligned with company goals. Manage vendors and agencies to execute marketing programs. Create project timelines and manage deadlines. Develop and deliver marketing communications and messaging. Track and report on program performance to stakeholders. Stay up to date on marketing trends and best practices. Develop and implement strategies to drive lead generation and conversion. Develop and implement KOL educational programs to nurture and drive KOL advocacy. Education & Experience Bachelor's degree with a concentration in Marketing. 8 to 10+ years of marketing experience. Proven track record of driving acquisition through new and innovative marketing techniques. Demonstrated strategic thinking capabilities with a forward‐looking perspective. Strong communication, leadership and collaboration skills with proven ability to build and maintain relationships with a diverse group of people and audiences. Adept at adapting plans effectively for optimal impact. Experience in relationship‐management and project management. Exceptional communication skills and ability to influence without authority, including demonstrated experience gaining senior leader perspectives and support. Familiarity with complex, competitive markets preferred. Ability to connect to the patient experience. Skills & Competencies Desire to make a significant impact to help patients get back to the things that matter. Experience with chronic care or pain therapies and medical device or healthcare experience/reg‐products preferred. Strong analytical mindset and ability to interpret data to make recommendations; comfortable thinking and talking about analytical questions. Demonstrated track record of leading both development and execution of strategic marketing plans to drive customer acquisition and improve retention. Proven track record of ideating and launching new‐to‐market customer acquisition initiatives. Proven ability to collaborate effectively and project‐manage multiple key business partners. Prepared to help in other areas of marketing as required. Builds relationships across APAC with marketing professionals and leaders; works cross‐functionally and in a matrix environment with colleagues in all supporting functions. Intellectual curiosity, including willingness to dig in and learn more. Excellent written and verbal communication skills, including advanced PowerPoint and ability to present concisely to influence others. Advanced working knowledge of marketing tactics and ability to integrate across channels preferred; includes experience with relevant marketing technologies. Ability to work in a fast‐paced environment, manage multiple priorities, and willingness to have some fun along the way. Avanos Medical is an equal‐opportunity employer and all qualified applicants will receive consideration for employment without regard to race, religion, sex, national origin, disability status, etc. #J-18808-Ljbffr