Head of Marketing, Beauty Asia

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.

We're powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.

We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.

**About Lookfantastic and Your Role**

Lookfantastic is Europe's No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world's greatest beauty brands to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever expanding team as we strive to become the Worlds No1 Online.

This is an exciting position that will enable you to build, plan and execute the overall strategy for the territory with the support of a team of passionate professionals

**Responsibilities (clearly linked to KPIs)**:

- Planning, developing, implementing and managing the Asia 360 marketing strategy
- Building for the future with a 3-year strategic plan to drive growth across Asia
- Continually research and understand the Asia media environment to ensure that we remain the forefront of the industry. Develop and execute brand-building campaigns and partnerships to drive awareness, consumer confidence and adoption
- Work with Central CRM team to develop Asia CRM programme, from customer recruitment, segmentation, to reactivation/retargeting; drive customer retention and overall life-time value.
- Preparing and managing digital channel budgets and measure ROI's and KPI's across optimal levels of investment, new customer acquisition and retention
- Drive forward more comprehensive planning and execution across: Paid Social, Display, Video, PPC & Shopping accounts
- Contribute to driving increased marketing efficiency through identifying cost re-investments on existing customers and non-incremental activity
- Driving forward best in market platform on-boarding for central and localised territories to ensure we have strong Asia coverage i.e. Snapchat, Douyin/TikTok, Headlines, Instagram
- Working with Google, Facebook and other partners to ensure best in class principles and training is provided across teams.
- Establishing clear new customer acquisition driving initiatives to exceed growth targets
- Identifying opportunities across Ad-Tech and Mar-Tech to improve either media buying or creative within channels
- Developing best in class media buying principles, marketing funnels, micro-moments & creative requirements to improve channel performance & efficiency

**Role Requirements**
- A true leader with experience and expertise in all across full marketing suited, particularly digital marketing channels
- A strategic thinker, and an effective advocate for Asia, particularly within the beauty/CPG/FMCG space
- Hands-on, with proven ability to deliver consistently strong measurable results
- Strong experience within a pureplay B2C, and marketplace ecommerce environment
- Experience building and managing creative and relevant trade and brand campaigns and messaging.
- Strong interpersonal and team-building capabilities, ability to develop strong trust-based relationships with Central stakeholders and trade partners alike
- Ability to work in a fast-paced, dynamic environment
- Self-started, with a can-do, growth mindset