Growth Marketing Specialist

Digify is a cloud-based document security and data room software that allows customers to control, protect, and track important documents after sharing them. Companies use Digify to protect confidential information for fundraising and due diligence, secure intellectual property, and protect sensitive communications. We are trusted by over 700,000 users worldwide. We're looking for a Growth Marketing Specialist to join our team. This is an individual contributor role focused on growth marketing with a product marketing mindset. You will own programs that drive acquisition, activation, retention, and expansion, and you will use AI tools to speed research, content, analysis, and experimentation. If you have 3-7 years of experience in Growth Marketing, are someone who thrives when experimenting, optimizing campaigns, and creatively using the latest AI capabilities to drive measurable growth, we'd love to hear from you. The role can be remote or based in our Singapore office. What You'll Do Deeply understand the Digify product, its users, competitors, and market dynamics and use it to build ICPs and personas for better messaging and product positioning. Continuously test and analyze various growth strategies to identify the most effective methods for boosting user acquisition, engagement, and retention. Actively engage with audiences on social media, communities, and industry forums to strengthen our brand presence and drive growth. Use AI to accelerate work and improve efficiency through automates repetitive tasks, unlocks deeper insights, and enables more personalization. Drive new business through a well-managed referral program and strategic partnerships to amplify reach and growth. Gather customer reviews and ratings across various platforms, amplifying positive experiences and addressing areas of improvement. Execute and optimize email and outbound campaigns to engage customers, nurture leads, and drive conversions using data-driven insights. Own core metrics and reporting. Track conversion rates, CAC and payback, MQL to SQL to pipeline, activation, retention, and expansion. Requirements: What We're Looking For Individual contributor with 3-7 years experience in B2B SaaS marketing with a track record of delivering measurable growth. Rich hands-on experience running experiments and campaigns across multiple channels. Product marketing bias. You are comfortable with customer research, positioning, messaging, and enablement. Experience with community engagement and social listening, or a clear inclination to learn and do this well. Experience exploring and executing marketing partnerships, or ability to creatively identify and test new growth channels. Strong understanding and experience of using AI capabilities for marketing lead generation and revenue growth. Ability to both plan and implement these AI strategies, and track KPIs to continually optimize results. Analytical approach and proficiency with marketing analytics and dashboards. Near-native or native-level proficiency in English (spoken and written). Willingness to travel to Singapore on occasion if working remotely. Note: We don't expect you to be an expert in every area from day one. What matters most is a strong growth marketing foundation, curiosity, and the ability to learn quickly. If you bring SaaS growth experience and are eager to apply and expand your skills in AI, product marketing, partnerships, and community engagement, we'd love to hear from you. Why Join Us Small team, big impact — your work will shape the marketing strategy. A culture that values focus, trust, and building things that matter. Remote-friendly with a respect for work-life balance. Opportunity to work with a multi-national team. Opportunity to work with global customers. Learn more about Digify by visiting our website. Benefits: Annual leave Birthday leave Training leave Self-development benefits Performance bonus Group health insurance for employees based in Singapore #J-18808-Ljbffr