Planning director

2 weeks ago


Singapore GROUPM SINGAPORE PTE. LTD. Full time

Overview of job Group M is the world’s largest media investment company and is part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Planning Director to join us. In this role, you will be responsible for building the chemistry with our key client(s) and also identifying and developing communication and media planning. At Group M APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us. Reporting of the role This role reports to: Regional Account Director 3 best things about the job: Working on Global brands focused on retail, youth culture, and consumer brands, providing pan-regional exposure across APAC markets. Opportunity to be part of a progressive group pushing the boundaries of e-commerce and demand generation practices with a track record of award-winning work. Be part of the culture built on collective energy, passion, collaboration, and support. In this role, your goals will be: In three months: Acquired solid understanding of the client’s business challenges and short/mid-term priorities. Established strong working relationships with a large client team based in Singapore & across key APAC markets. Build good rapport with clients. Proactively participate in meeting discussions with clients and agency partners. Rigor in setting and tracking campaign KPIs. Ensure effective and accurate optimization and delivery of performance utilizing all relevant internal teams, agency processes, and tech. In six months: Build trusted advisory relationship with clients. Ensure smooth workflow with clients and internal teams, ensuring the team is up to speed on all tasks. Establish credibility by applying understanding of clients’ category/competitive landscape and marketing priorities in day-to-day work. Actively lead meeting discussions with clients and agency partners. Holistic thinking is carried across channel planning, understanding of integrated media strategies, how paid, owned, and earned media interplay in the communication ecosystem. In 12 months: Fully competent in developing and articulating a compelling strategy/approach to successfully sell in new initiatives to drive incremental revenue. Delivered valued and quantifiable benefit to the client’s business, being viewed as a clear business partner. Lead and direct all team members to support in the development of channel plans and creative solutions that are planned holistically with the broader media mix. Delivered a 12-18 month roadmap for how the Group M/Client relationship should evolve, the internal/external requirements and metrics of success. What your day job looks like: Develop compelling campaign solutions including consumer and category insights, right selection of media channel, defining primary and secondary KPIs, budget allocation by channels backed by data and rationale. Drive strategic and tactical innovation across digital platforms. Work with local Mediacom markets to create and sustain great client relationships and excellent delivery. Briefing, guiding & supervising the Performance teams (execution, reporting & ad-operations teams) on a day-to-day basis ensuring operational excellence on the account. Evolve use of measurement systems to provide greater insight into ROI of media plans and ensure the team delivers on agreed KPIs. Contribution to global/regional media & communications strategy development. What you’ll bring: At least 7-9 years of digital and performance marketing experience. Strong working experience in digital media planning and buying; integrated media knowledge would be a plus. Experience working in client relationship management, preferably within a multi-market (APAC / SEA) environment. Able to challenge and provide intelligent feedback to clients and local markets. Experience developing communication strategy, in either a marketing or media environment. Strong organizational, operational, and numeracy skills. Proactive mindset, strong attention to detail, able to multi-task and handle multiple projects at one time. Passionate about the media and communications industry and keen to stay on top of the ever-evolving media landscape. Leadership skills in building and leading operational excellence for the team. #J-18808-Ljbffr



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