Global Media Planning Director
1 month ago
Job Overview:
As a Global Media Planning Director at Dentsu, you will be responsible for developing and executing strategic marketing plans across digital and offline channels. Your primary focus will be on allocating resources effectively to channels such as social media, display advertising, publishers, TV, print, and out-of-home advertising.
Key Responsibilities:
- Develop comprehensive marketing plans that drive measurable ROI across both digital and offline platforms.
- Lead cross-functional teams in the creation of integrated marketing plans, ensuring alignment with client objectives.
- Utilize research and analysis to inform strategic decisions and optimize campaigns for maximum effectiveness.
- Craft messaging and positioning strategies that resonate with the client's brand identity and target audience.
- Define clear performance metrics and KPIs to measure campaign success.
- Provide strong leadership to the planning team and oversee day-to-day operations.
- Act as the main liaison with clients and deliver tailored marketing solutions that exceed expectations.
Dentsu Values:
At Dentsu, we live by the 8 Ways: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, and We Are A Force For Good.
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