Performance Ads Senior Analyst, Regional Brand

4 days ago

Singapore Shopee Full time

Performance Ads Senior Analyst, Regional Brand & Growth Marketing Join Shopee as a Performance Ads Senior Analyst in the Regional Brand & Growth Marketing team. Responsibilities Analyse data to identify growth opportunities and challenges in performance advertising campaigns. Stay informed on the latest trends and innovations in performance marketing to ensure our strategies remain competitive and cutting‐edge. Apply industry knowledge, marketing best practices, and technical expertise to inform product enhancements and long‐term strategic planning for performance ads. Plan budgets, define milestones, and conduct impact analysis for performance ad product improvements; monitor KPIs to ensure successful implementation. Lead innovation discussions and proactively drive experimentation within the performance ads ecosystem. Collaborate cross‐functionally with product, engineering, and media‐buying teams to design and execute innovation strategies. Partner with external platforms (e.g., Meta, Google) to test, evaluate, and implement emerging ad solutions and technologies. Maintain accurate, ongoing reporting to track the performance and progress of all growth initiatives. Requirements Relevant degree in Business, Engineering, Finance, or a related field. 3+ years of experience in performance marketing with a strong grasp of the technical infrastructure underpinning performance ads. Minimum of 1 year of hands‐on experience running paid campaigns across platforms like Google Ads, Meta, or similar. Strong technical aptitude (understanding of pixels, attribution, tracking, A/B testing, APIs, etc.). Proficiency in Microsoft Office (Excel, PowerPoint, Word) with strong presentation and reporting skills. Excellent interpersonal communication and stakeholder management skills. Curiosity and passion for learning, with a desire to stay ahead in a fast‐changing digital landscape. Referrals increase your chances of interviewing at Shopee by 2x. Apply now at Shopee to contribute to our growth‐driven performance advertising initiatives. #J-18808-Ljbffr

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