Performance Ads Analyst, Regional Brand

6 days ago

Singapore Shopee Full time

Department Marketing
- LevelEntry Level
- LocationSingapore

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Own the end-to-end execution of test campaigns aimed at innovating performance ad strategies, — including new campaign structures, creative testing, and adoption of new technologies
- Collaborate with cross-functional teams to co-develop and iteratively test new ad solutions with agility and speed
- Stay up to date with platform updates, channel trends, and best practices to ensure campaigns remain relevant and effective
- Serve as a technical liaison between the paid media buying team and the product/engineering teams to support automation and operational efficiency
- Assist with technical setup of campaigns, including tracking, pixel/tag implementation, and QA processes

**Requirements**:

- Bachelor’s degree in Business, Engineering, Finance, Marketing, or a related field
- 1-3 years of hands-on experience in performance marketing with exposure to campaign management, optimisation, and reporting
- Good technical foundation with familiarity in digital ad tracking, attribution, and campaign configuration
- Proficiency in Microsoft Office Suite, especially Excel and PowerPoint
- Detail-oriented with strong organizational skills and the ability to manage multiple priorities
- Effective communicator with the ability to work cross-functionally and support multiple stakeholders
- Self-motivated, curious, and eager to learn in a data-driven and fast-changing environment
- Proficiency in Chinese to coordinate with internal teams is a plus

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