Assistant Director/Manager, Marketing

4 days ago

Singapore Nanyang Technological University Singapore Full time

Overview Assistant Director/Manager, Marketing – Nanyang Technological University Singapore. The candidate will head the Marketing function of Nanyang Executive Education (NEE) and oversee marketing of the NEE brand and programs. The role requires designing a holistic marketing plan covering B2B and B2C programs for local and overseas markets where feasible. Key Responsibilities Strategic Planning and Management – developing and implementing a comprehensive strategy for NEE. Offline and Digital Marketing – integrating online and offline efforts, leading digital campaigns, managing the NEE website and content marketing, overseeing external agencies to ensure optimal service levels and KPIs. Team Leadership and Collaboration – mentoring a small team of marketing professionals and coordinating with internal and external stakeholders. Data-Driven Decision Making – monitoring, analysing and reporting the performance of marketing campaigns and using analytics to adjust strategies and maximize ROI. Budget Management – developing and managing the marketing budget and allocating resources effectively to achieve maximum impact. Brand Management – ensuring brand consistency and exploring innovative ways to increase brand visibility and engagement. Competencies & Qualification Requirements A bachelor’s degree with at least 8 years of experience, preferably in executive education/CET or digital marketing agencies. A proven track record in developing and managing an organisation’s marketing plan. Ability to work independently and interdependently within and across teams. Self-starter and problem-solver, adaptable to change and proactive in addressing challenges. Good business acumen, solid understanding of digital marketing tools and metrics. Excellent written, oral, presentation and facilitation skills. Leadership skills and a desire to nurture and coach junior team members. Customer-oriented disposition with excellent interpersonal skills, able to work with all levels of staff and management. We regret that only shortlisted candidates will be notified. Additional Information Hiring Institution: NTU. Seniority level: Director. Employment type: Full-time. Job function: Marketing and Sales. Industries: Higher Education, Education Administration Programs, and Government Administration. #J-18808-Ljbffr

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