Asia Pacific Marketing Campaign

Asia Pacific Marketing Campaign & Lead Generation Specialist
Full-time
Department: Strategy and Marketing - 003
Contract type (job boards): Permanent contract
Coface is a team of 5,200 people of 80 nationalities across nearly 58 countries, all sharing a corporate culture across the world. Together, we work towards one objective: facilitating trade by helping our 50,000 corporate clients develop their businesses.
With 80 years of experience, Coface is a leader in the credit insurance and risk management market. We have also developed a range of other value-added services, including factoring, debt collection, Single Risk insurance, bonding, and information services.
As a close-knit, international organisation at the core of the global economy, Coface offers an enriching work experience on several levels: relational, professional, and cultural.
Every day, our teams are making trade happen. Join us
MISSION :
Asia Pacific Marketing Campaign & Lead Generation Specialist : We are looking for a highly organized, detail-oriented, and execution-focused Asia Pacific Marketing Campaign Specialist with strong hands-on experience in Oracle Eloqua. You will play a central role in building and executing regional and market-level email marketing and lead generation campaigns across the Asia Pacific Region. This role requires someone who thrives in operations, manages multiple stakeholders and timelines effectively, and is comfortable working across different countries, cultures, and marketing maturity levels.
MAIN RESPONSIBILITIES:
Email Marketing & Campaign Execution:
Build and execute email marketing campaigns in Eloqua — including setup, segmentation, asset management, testing, QA, launch, and reporting
Deploy and manage a high volume of campaigns across multiple ASIA PACIFIC markets
Localize and adapt global campaigns for regional relevance and compliance
Ensure timely execution, accuracy, and brand consistency in all campaigns
Regional Campaign Management:
Manage multiple regional and in-country lead generation campaigns concurrently, ensuring alignment with business priorities and timelines
Serve as the primary operational support for country marketing teams, providing Eloqua expertise and campaign execution support
Coordinate with sales, local marketing managers, and central teams to manage campaign workflows and ensure smooth lead handover
Collaboration with Group, Regional and Local Teams:
Collaborate on campaign planning, messaging, segmentation, and performance review
Share ASIA PACIFIC-specific insights to help shape more localized and effective regional strategies
Marketing Automation (Eloqua):
Maintain Eloqua programs including email templates, forms, landing pages, shared content blocks, and nurture flows
Ensure CRM integration (e.g. Salesforce) and campaign data quality
Support compliance with data privacy and marketing consent regulations (e.g., PDPA, GDPR)
Campaign Reporting & Optimization:
Monitor campaign performance and engagement metrics; analyze and report on KPIs such as open rates, CTR, MQLs, and conversions
Run A/B tests on subject lines, content, and timing
Identify improvement areas in campaign execution, process, or tools and share best practices with the broader team
Bachelor's degree in marketing, business administration, or a related field.
3-5 years of relevant experience
Fluency in English required. Japanese / Mandarin is a plus
Operationally strong and process-driven with a focus on execution
Ability to manage multiple campaigns and timelines across diverse markets
Excellent stakeholder management and communication skills
Collaborative mindset, able to work effectively with global and local teams
Analytical thinker with a data-first approach to improvement
Self-motivated, agile, and proactive
Flexible working model after the 1st month
Great place to work: central and brand-new offices
Opportunities to learn: 450Euro budget every year for training, languages platform, e-learning platform, dedicated development program...
Career opportunities:
Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
#J-18808-Ljbffr