Asia Pacific Marketing Campaign

4 days ago

Singapore Coface Full time

**Company Description** At Coface we make trade happen everyday**

Coface is a team of 5,200 people of 80 nationalities across nearly 58 countries, all sharing a corporate culture across the world. Together, we work towards one objective: facilitating trade by helping our 50,000 corporate clients develop their businesses.

With 80 years of experience, Coface is a leader in the credit insurance and risk management market. We have also developed a range of other value-added services, including factoring, debt collection, Single Risk insurance, bonding, and information services.

As a close-knit, international organisation at the core of the global economy, Coface offers an enriching work experience on several levels: relational, professional, and cultural.

Every day, our teams are making trade happen. Join us
**Job Description** MISSION**:
**MAIN RESPONSIBILITIES**:

- Deploy and manage a high volume of campaigns across multiple ASIA PACIFIC markets
- Localize and adapt global campaigns for regional relevance and compliance
- Ensure timely execution, accuracy, and brand consistency in all campaigns

**Regional Campaign Management**:

- Manage multiple regional and in-country lead generation campaigns concurrently, ensuring alignment with business priorities and timelines
- Serve as the primary operational support for country marketing teams, providing Eloqua expertise and campaign execution support
- Coordinate with sales, local marketing managers, and central teams to manage campaign workflows and ensure smooth lead handover

**Collaboration with Group, Regional and Local Teams**:

- Collaborate on campaign planning, messaging, segmentation, and performance review
- Share ASIA PACIFIC-specific insights to help shape more localized and effective regional strategies

**Marketing Automation (Eloqua)**:

- Ensure CRM integration (e.g. Salesforce) and campaign data quality
- Support compliance with data privacy and marketing consent regulations (e.g., PDPA, GDPR)

**Campaign Reporting & Optimization**:

- Monitor campaign performance and engagement metrics; analyze and report on KPIs such as open rates, CTR, MQLs, and conversions
- Identify improvement areas in campaign execution, process, or tools and share best practices with the broader team

**Qualifications**
- Bachelor's degree in marketing, business administration, or a related field.
- 3-5 years of relevant experience
- Fluency in English required. Japanese / Mandarin is a plus
- Operationally strong and process-driven with a focus on execution
- Ability to manage multiple campaigns and timelines across diverse markets
- Excellent stakeholder management and communication skills
- Collaborative mindset, able to work effectively with global and local teams
- Analytical thinker with a data-first approach to improvement
- Self-motivated, agile, and proactive

**Additional Information**
- ** Flexible working model** after the 1st month
- ** Great place to work**:central and brand-new offices
- ** Opportunities to learn**:450Euro budget every year for training, languages platform, e-learning platform, dedicated development program
- ** Career opportunities**: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
- ** Health care

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