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Marketing Manager | Tanjong Beach Club

2 weeks ago

Singapore This is an IT support group Full time

The Lo & Behold Group is a hospitality company that creates, owns and operates a series of timeless, thoughtful concepts. Every restaurant, bar, club, hotel that we create intentionally offers a distinct experience and adds to the vibrancy of this city we know and love. Our multi-award-winning properties currently include Odette, Claudine, Esora, Le Bon Funk, Bar Bon Funk, OverEasy, Clink Clink, Tanjong Beach Club, The Coconut Club, Fico, Somma, Po, The Warehouse Hotel and New Bahru.
We're seeking a passionate and strategic Marketing Manager to lead marketing efforts for Tanjong Beach Club, a surfside restaurant, bar and club, all in one; on Singapore’s best strip of sand.
Key Responsibilities:
Brand Strategy & Positioning
Live and breathe brands, develop a deep understanding of their inner workings, and craft marketing strategies that grow the brand and business in equal measure.
Collaborate with HQ’s creative agency, external agencies and freelancers to produce compelling branding materials.
Digital Marketing & Social Media
Manage digital channels, including website updates, EDMs, social media and third-party booking platforms.
Create an engaging, visually stunning content strategy to foster brand love.
Optimise campaigns using data analytics to ensure audience reach and engagement.
Public Relations & Storytelling
Foster relationships with local and international media, influencers, and industry partners.
Draft and coordinate press releases, media pitches, and thought leadership pieces for key spokespeople.
Event and Partnership Marketing
Identify and foster partnerships with like-minded brands to elevate the brand experience.
Plan and execute marketing efforts for events, collaborations, and seasonal launches.
Guest Engagement
Work with Operations teams to develop VIP customer initiatives and on-going loyalty ideas to enhance overall guest retention.
Analyse guest feedback to refine marketing efforts and dining experiences.
Operational Collaboration
Work closely with the operations and culinary teams to ensure alignment of marketing campaigns with service delivery.
Qualifications
Bachelor’s degree in Marketing, Communications, or related fields.
3-5 years of marketing experience, demonstrating a strong understanding of the unique challenges and opportunities within this industry.
Proven track record of managing high-profile brands or projects.
Deep understanding of fine dining markets and global culinary trends.
Desired Skills
Strong content creator with exceptional storytelling abilities.
Proficiency in digital marketing tools and platforms (e.g., Ads Manager, SEO, Mailchimp, CRM systems).
Strong interpersonal skills for partnership building and media relations.
Analytical mindset with experience in campaign performance metrics.
We love people who are:
Excellent communicators
Able to perform under stress and uncertainty
Meticulously organised & structured
Highly effective and can get things done
Go above and beyond to make someone else's day
Thoughtful and kind, while upholding high standards
Own outcomes and drive solutions
Ever-curious and always learning
Benefits:
We believe in taking care of our people, so they can take care of others. We recognise and support each individual through medical and insurance coverage, employee dining discounts across our venues, celebrations for each individual’s key milestones, as well as one month sabbaticals for long-service individuals.
Take an inside look at our culture or find out more here.
Lo & Behold Playbook
Instagram
Click on Apply or send your CV via Whatsapp to 80687635.
Should your application progress to the next stage, we will be in contact to arrange for an interview.
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