E-commerce & Live Operation Specialist

2 weeks ago

Singapore ULIAO PTE. LTD. Full time
Location: West
Industry: Beauty & Wellness (E-commerce)
Employment Type: Full-Time (5 days)
What You'll Need to Do:
E-Commerce & Platform Management
  • Oversee daily operations on Shopify, Lazada, Shopee, TikTok, and other marketplaces.
  • Develop and execute e-commerce strategies to boost sales and enhance brand visibility.
  • Plan and optimize ad spent to maximize ROI and revenue growth.
  • Track and analyze key performance metrics (sales, ROAS, CTR, conversion rates)
Product Listings & Merchandising
  • Upload, optimize, and manage product listings with SEO-friendly descriptions and accurate specifications.
  • Plan promotional campaigns, product bundling, and category merchandising to drive conversions.
  • Conduct A/B testing and use data-driven insights to enhance product performance.
Live Stream Operation
  • Set up and check equipment to ensure smooth live sessions.
  • Manage and facilitate live-stream sessions to boost engagement and conversions.
  • Run ads and promotions during live streams to attract more viewers.
  • Troubleshoot technical issues quickly to keep the stream running smoothly.
  • Engage with customers in real-time and work with the live host to answer questions in the comment section.
Influencer Collaboration & Management
  • Use affiliate tools to search for and engage with affiliate creators to promote our brands and products.
  • Assist in setting performance goals and target plans for influencers conducting live sessions.
  • Monitor and evaluate influencer campaigns, tracking key metrics such as engagement, conversions, and sales impact.
Customer Service & Inventory Coordination
  • Collaborate with customer service teams to handle inquiries, complaints, and returns.
  • Work with logistics and inventory teams to manage stock levels and ensure timely order fulfillment.
Qualifications:
  • Bachelor's Degree in Marketing, Business, E-Commerce, or a related field.
  • 4+ years of experience in e-commerce, preferably in retail or consumer goods.
  • Proficiency in e-commerce tools, CRM systems, Google Analytics, and digital marketing platforms (SEO, SEM, Google Ads, Facebook, Instagram, TikTok).
  • Strong ability to analyze data and make data-driven decisions.
  • Result-driven, able to work in fast-paced environments and meet tight deadlines.
  • Tech-savvy and multitasking skills to juggle multiple e-commerce operations seamlessly.
  • Fluency in English and conversational Mandarin is required.
  • Experience managing regional or international e-commerce markets (Singapore, Malaysia, Indonesia) is a plus.
Join Us
Leading the way in E-commerce Beauty & Wellness
Established in Singapore in 2020, AI&MI Group is a beauty and wellness company offering nutritional food supplements and skincare products.
With brands such as IEM skincare, ZIEHA nutritious food, OEBAI beauty and fashion, and LABIG beauty cosmetics, the AI&MI Group strives for absolute quality and positions itself at the premium tier. It aims to be the world's most prestigious beauty and wellness (anti-aging) group.
At present, AI&MI Group operates subsidiaries in China, Malaysia, Singapore, Hong Kong, Canada, and the United States, with "IEM" being one of the world's leading luxury skincare brands.

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