Product Marketing Manager
3 days ago
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Product Marketing Manager
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.
Develop GTM plans for Radiation Oncology Solution portfolios as assigned. Driving to provide business plan, order results and forecast for product portfolios for APJ region.
Job Roles and Responsibility
Develop GTM plans for Radiation Oncology Solution portfolios as assigned and set the priorities for cross functional teams to unlock barriers e.g. building clinical evidence strategy, develop program and materials to train internal team on the operations and clinical benefits of products/solutions.
Take ownership of the launch and post-launch by tracking the success & developing mitigation plans to address gaps.
Ability to drive deep through working with in-country marketing to lead execution in marketing plans, track and monitor success of marketing initiatives and increase customer adoption.
Partnering with global and zones to discover and validate market problems to sharpen the value proposition, positioning and pricing for APJ markets.
Build the strategy to increase the awareness of the needs of Adaptive therapy and its solution in the region. Train zone/country team for the execution of the related forum/symposium for the success.
Be responsible for managing and coordinating the sales of the targeted product portfolios. This includes being the technical product/solution expert for the product portfolios, developing and presenting sales proposals, systems solutions, and closing complex technical sales.
Support Regulatory Affairs in new product registration for responsible products.
Work together with regional Marketing Team members, country marketing teams and Sales team to develop reference sites.
Understanding customer’s clinical and economic needs, as well as values and benefits sought and prioritizing customer segments and business opportunities to lead needs-based segmentation.
Builds and maintains relationships with decision-makers in the health care system, government agencies, regulatory bodies, key opinion leaders and community to drive market shaping activities.
Create and execute on training, tools and marketing collaterals (including brochure, sales PPT, white paper etc) to help the APJ region promote the value of product portfolio and for sales team to successfully sell value.
Driving the use of market research to identify opportunities and clinical trends, integrate competitive intelligence into marketing planning by assessing competitor portfolios and growth strategies.
Must be able to provide Business Plans, orders results, and forecast for product lines for given region.
Support the Director of product marketing in driving cross-sharing platforms, performance monitoring with Global/ APJ and other business management operations.
Be able to own the assigned product portfolio and provide the software demonstration to the internal and external customers as needed.
Education and Experience
Bachelor degree or above, Oncology related sciences preferred. Business degree with extensive oncology software experience is acceptable.
More than 5 years work experience in Radiation Oncology department, software application exposure preferred.
More than 2 years business management work experience in a large healthcare or med-tech solutions businesses in the field of oncology/medical device preferred.
Proven presentation & communication skills and ability to influence colleagues.
Possesses high energy, self-directed, team player and detail oriented with a sense of excitement both internally and externally for our products and our company.
Strong interpersonal skills and communication skills.
Natural collaborative work ethic and approach.
Be receptive to adjustments or changes in portfolio assignments.
Demonstrate agility and a willingness to embrace continuous learning.
Willing to travel >30% of the time. Flexibility to travel and work on the weekends as this position requires to support country in the entire APJ region.
Flexible work hours due to global communication needs of the position which will involve some early morning and evening calls.
Must possess excellent written, verbal and visual communication skills with excellent command of written and spoken English.
Working Location: Any of the countries in Asia Pacific – Singapore/Japan/ Korea/ Malaysia/Thailand/
Preferred Skillsets
Knowledge, experience and understanding of working within the Asia Pacific markets.
Strong customer-focused mindset.
Networks with key contacts outside own area of expertise. Able to communicate effectively with people from different levels, and across different functions.
Who we are : We are a team of more than 73,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.
How we work : When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
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