Senior E-Commerce Specialist

2 days ago

Singapore WIPRO CONSUMER CARE SINGAPORE PTE. LTD. Full time

Roles & Responsibilities We are seeking a forward-thinking Senior E-commerce Specialist to lead the strategic growth of our online business. This role will drive innovation across e-commerce platforms and social commerce channels, including livestreaming formats such as Facebook Live and TikTok Shop. The ideal candidate will bring fresh ideas, digital expertise, and a strong understanding of consumer behavior in the FMCG and skincare space. Key Responsibilities 1. Strategic Planning & Growth: • Develop and implement digital commerce strategies to increase online sales and brand visibility. • Identify new opportunities across marketplaces (Shopee, Lazada, TikTok Shop) and owned channels. • Lead planning for seasonal campaigns, self developed campaigns, and promotional initiatives. 2. Livestreaming & Social Commerce: • Design and execute livestreaming campaigns to engage audiences and drive conversions. • Collaborate with influencers, hosts, and internal teams to produce compelling live content. • Analyze livestream performance and optimize future executions. 3. Platform Management: • Oversee product listings, pricing strategies, and promotional mechanics across platforms internally and vs the competition. • Ensure seamless user experience and alignment with brand standards. • Work with cross-functional teams to manage inventory, logistics, and customer service integration. 4. Analytics & Reporting: • Monitor KPIs including traffic, conversion rates, AOV, retention, and ROI. • Use tools like Google Analytics, Meta Suite, and platform dashboards to guide decisions. • Present insights and strategic recommendations to senior leadership. 5. Team Collaboration & Leadership: • Coordinate with marketing, supply chain, and creative teams to ensure cohesive execution. Requirements • Minimum Bachelor’s degree in Marketing, Business, or related field; • Minimum 5–7 years of experience in e-commerce, digital marketing, or social commerce. • Proven track record in leading digital growth and livestreaming initiatives. • Strong understanding of FMCG or skincare consumer behavior and digital trends. • Proficiency in tools like Shopify, Google Analytics, etc • Excellent communication and project management skills. Tell employers what skills you have Team CollaborationStrategic PlanningTrendAnalytical SkillsSocial MediaListingsFMCGSupply ChainUser ExperienceTikTokEconomicsStrategyProject ManagementDigital MarketingHuman ResourcesCustomer ServiceFacebookGoogle AnalyticsPricing

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