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Senior Manager, Campaign and Creative

2 weeks ago

Singapore Visa Full time

Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description The role is part of the Visa Creative & Design Studio team, where we work with a wider team of subject matter experts in the AP market support center. This team works in partnership with marketing teams in markets across Asia Pacific, as well as working with global marketing colleagues and cross functional business teams to amplify our brand to accelerate business growth in consumer payments, new payment flows, and strategic projects.
The aim is to establish Visa as the engine of commerce through creative leadership, brand storytelling, and operationalizing new ways of working to deliver best-in-class creative and campaigns.
What a Campaign & Creative Senior Manager does at Visa:
This role will be responsible for supporting the Director, Campaigns (Core & Clients) in delivering Visa-led campaign strategy, assets, toolkits including production across brand, cross border, digital wallets, contactless and new flows across Asia Pacific.
Visa-led Campaign Strategy:
Be responsible for leading the development of campaign development and implementation
Lead master planning on a 1-3-year time horizon to drive brand objectives in impactful and meaningful ways with our consumers and co-marketing for clients
Close partnership with consumer marketing leads in markets - understanding their needs and developing strategies which will help them achieve both their unique and common objectives
Close partnership with the global brand and integrated marketing team
Creative Development & Production:
Work with in-house and external creative partners to develop compelling creative which drives brand and business objectives in equal measure
Be the subject matter expert in agency briefing, creative evaluation and production
Project management for campaign and creative toolkit development
Agency Management:
Manage the relationship with creative, social and production agencies
Support the development of multi-agency relationship to meet the evolving needs of our consumers
Budget management of agency fees, production, and all creative projects
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
Bachelor of business/marketing or related field with marketing foundation
At least 10 years of creative campaign, social and digital marketing experience. This includes experience in a marketing function and/or advertising (creative/brand/design agency) experience, with a proven track record of success
The candidate must have strong internal and external partnership skills, including outstanding verbal and written communications with the ability to influence a diverse audience, including executives, business, product, technology, and finance stakeholders
Solid experience in delivering best-in-class creative thinking in an omni-channel messaging environment
Demonstrable ability to connect the dots between data, insights, marketing strategy, and business to drive creative excellence
Operates with discipline and excellence in execution: Attention to detail, ability to multitask, organised, can manage timelines and follow up diligently and comprehensively with key stakeholders
Regional experience managing across multiple geographies, markets and cultures
Able to work in matrix organizations and comfortable with ambiguity
Proactive thinking and desire to take risks to test and learn
Additional Information Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
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