Senior Marketing Executive

2 days ago

Singapore beBeeMarketing Full time $80,000 - $110,000
Job Title: Senior Marketing Executive

  This senior marketing executive role is all about overseeing and managing media relations, social media management, and creative campaigns. It demands a strategic approach to managing relationships with media and creative agencies, ensuring all content aligns with the brand's message and guidelines, and driving the effectiveness of media campaigns.

  As a key liaison between internal teams and external agencies, you will act as the primary contact for delivering impactful and timely results. You need to be self-driven with strong sense of deadlines to succeed in this role.


Key Responsibilities:
  •   Content Strategy and Execution:
  •     - Work closely with internal teams and agencies to develop and execute a cohesive content strategy that supports PR initiatives and brand objectives.
  •     - Ensure all content, from social media posts to PR materials, aligns with the overall marketing strategy and brand identity.
  •   Strategic Media and PR Management:
  •     - Lead the monitoring and analysis of media coverage, providing insights and reporting significant mentions to senior management.
  •     - Maintain and enhance relationships with key media contacts and influencers, ensuring compliance with agreements and optimizing media exposure.
  •   Creative and Media Agency Coordination:
  •     - Oversee all creative and media agency activities, ensuring campaigns are executed effectively and align with brand guidelines.
  •     - Provide strategic feedback on creative concepts and ensure timely delivery of creative assets that meet the brand's objectives.
  •   Social Media Management:
  •     - Manage the social media content calendar, working closely with agencies to plan, review, and approve content that resonates with target audiences.
  •     - Analyze social media performance, adjusting strategies to enhance engagement and alignment with overall brand messaging.
  •   Campaign Planning and Execution:
  •     - Lead the planning and execution of major media events and campaigns, coordinating with internal and external stakeholders to meet deadlines and objectives.
  •     - Ensure that all creative and media resources are optimally utilized, and campaigns are delivered on time and within budget.
  •   Performance Analysis and Reporting:
  •     - Conduct in-depth reviews of media and creative agency performance, providing actionable insights and reporting on campaign effectiveness to senior management.
  •     - Submit comprehensive monthly media and social media reports, highlighting key achievements and areas for improvement.
  •   Budget Management:
  •     - Manage and track budgets related to media and creative agencies, ensuring cost-effective solutions without compromising quality.
  •     - Approve and raise purchase orders, keeping accurate records of all financial transactions related to media and creative activities.

Qualifications:
  •   Ability to create plans and content from scratch.
  •   Experience in media/PR management and creative/media agency management & coordination.
  •   Proven ability to manage multiple high-priority projects simultaneously.
  •   Excellent communication, negotiation, and relationship-building skills.
  •   Strong analytical skills with the ability to interpret media and campaign performance data.
  •   Class 3 license is a must.

Working Hours:

Monday to Thursday: 8:30 AM - 6:00 PM
Friday: 8:30 AM - 5:30 PM

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