Sales and marketing manager
4 days ago
Sales and Marketing Manager Duties and Responsibilities
Account Management – Manage key sales accounts and grow net revenue, profit, ASP through strategic collaborations with partners
Liaising with key accounts on product pricing and promotions
Identify sales opportunities and seek new initiatives to maximize sales (negotiation with strategic partners, improvements to navigation, site search and filtering to improve ease of product discovery)
Weekly Sales Forecasting – Work closely with production and procurement team to provide an accurate forecast for B2 C channels
Develop digital marketing strategies and plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
Lead integrated digital marketing campaigns from concept to execution
Strategies digital and social media campaigns covering planning, launch of campaigns, optimization, and reporting; media planning, buying and execution; trafficking and reporting of media campaigns; and support in the development of media strategies and proposals.
Manage and track marketing budget, keep abreast on emerging technologies
Manage day-to-day function of the department, providing supervision to staff and report directly to GM of Singapore
Conduct market research, engage internal parties to understand behavior, motivations and identify opportunities
Product assortment – Expand current range of products available on e-commerce store, conduct product assortment analysis and propose possible solutions to improve and maximize average basket size
Work closely with the Production, BD, Customer Service, IT, Finance team to ensure a smooth process and achieve excellent customer service.
Contribute to creative ideas that support and generate excitement around the brands
Create media decks for strategic B2 C development projects and related BG projects
Prepare weekly sales reports and reporting materials for brand partners and internal stakeholders to analyze ROI on marketing and sales campaigns
Prepare sales monthly invoices for key accounts
Requirements and Qualifications
Minimum 3 years of experience in e-commerce role
Possess experience in merchandising field in a retail environment is a plus
Knowledgeable in Shopify, Magento or other retail e-commerce platform
Degree holder in E-Commerce, SEM/SEO or any related discipline
Proficient computer skills, including Microsoft Office Suite & Adobe Suite
Excellent written and verbal communication skills
Good knowledge of design tools
Dynamic, entrepreneurial, energetic individual who is able to take on new projects and ideas
Self-starter and able to work without supervision
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