Digital Marketing Specialist

1 day ago

Singapore CORE CONCEPTS PTE. LTD. Full time

About the Role

We are seeking a Digital Marketing Specialist to drive the growth of our healthcare services across multiple business units. This role requires a versatile marketer who can combine strategic thinking with hands-on execution , providing both a high-level overview of campaigns and the ability to drill down into performance details.

The ideal candidate is analytical, results-driven, and experienced in managing campaigns across Google Ads, Facebook, Instagram, TikTok, and Outbrain , with a strong grasp of healthcare marketing sensitivities in Singapore.

Key Responsibilities

Campaign Strategy & Execution

  • Plan, execute, and optimize digital marketing campaigns across Google Ads, Facebook, Instagram, TikTok, and Outbrain.
  • Develop tailored strategies for multiple healthcare business units, each with unique audiences and services.
  • Ensure all campaigns align with healthcare industry regulations and ethical marketing standards in Singapore.

Analytics & Reporting

  • Monitor, analyze, and report on campaign performance, providing both high-level summaries for management and detailed insights for optimization.
  • Use data-driven insights to recommend strategies that improve ROI, lead quality, and patient engagement.
  • Manage conversion tracking, attribution models, and audience segmentation.

Content & Creative Collaboration

  • Work closely with content creators, designers, and business unit leads to develop compelling ad creatives and messaging.
  • A/B test visuals, copy, and targeting to continuously improve performance.

Cross-Unit Support

  • Manage digital marketing activities across different healthcare verticals, adapting strategies to diverse service lines.
  • Balance priorities between units while ensuring overall brand consistency.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3–5 years of experience in digital marketing, preferably in healthcare or professional services .
  • Proven track record in managing Google Ads, Facebook Ads Manager, Instagram, TikTok Ads, and native advertising platforms (e.g., Outbrain) .
  • Strong analytical skills with the ability to translate complex data into actionable insights.
  • Excellent project management skills; able to juggle multiple campaigns across business units.
  • Up-to-date knowledge of digital trends, healthcare marketing compliance, and patient-centric communication .
  • Strong communication and presentation skills—capable of providing both executive summaries and deep-dive analyses.

What We Offer

  • Opportunity to shape the digital presence of a leading healthcare group in Singapore.
  • Exposure to multiple healthcare business units, each with distinct marketing challenges.
  • A collaborative and supportive environment that values innovation and continuous learning.
  • Competitive salary package with healthcare benefits.
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