Digital Marketing Specialist

1 week ago

Singapore Fugen Webtech Full time

Digital Marketing Specialist & Concept Creator We are looking for a highly creative and strategically-minded Concept Creator & Digital Marketing Specialist to join our team. Your role will involve developing innovative concepts and translating them into compelling digital marketing campaigns to enhance brand awareness, engagement, and conversions. The ideal candidate should possess a unique blend of artistic vision, storytelling prowess, and a deep understanding of digital marketing channels and analytics.As a Concept Creator & Digital Marketing Specialist, your key responsibilities will include:- Leading the brainstorming and development of fresh, original concepts and creative ideas for various marketing initiatives, products, or campaigns.- Translating abstract ideas into tangible visual and narrative concepts through mood boards, storyboards, sketches, and detailed design briefs.- Developing and executing comprehensive content strategies across diverse digital platforms that align with brand voice and marketing objectives.- Creating, editing, and optimizing engaging multimedia content to ensure high quality and consistency across all touchpoints.- Staying updated on industry trends, emerging technologies, and audience preferences to innovate content approaches and maintain relevance.In terms of Digital Marketing Strategy & Execution, you will be responsible for:- Planning, implementing, and managing integrated digital marketing campaigns across channels such as SEO/SEM, email marketing, social media, and display advertising.- Conducting keyword research, optimizing content for search engine visibility, and implementing SEO best practices to improve organic rankings and website traffic.- Developing and managing social media strategies, creating compelling content, and fostering community engagement.- Monitoring, analyzing, and reporting on the performance of digital marketing campaigns using analytics tools.- Identifying trends and insights from data to continuously optimize campaign performance, improve ROI, and enhance user experience.- Assisting with the planning, setup, and optimization of paid advertising campaigns to achieve specific marketing objectives.- Developing and executing email marketing campaigns, including list segmentation, content creation, and performance tracking.To be considered for this role, you should have:- A Bachelor's degree in Marketing, Communications, Fine Arts, Graphic Design, or a related field.- Proven experience in a similar integrated role.- A strong portfolio showcasing creative concepts and successful digital marketing campaigns.- Exceptional written and verbal communication skills.- Proficiency in creating various forms of multimedia content.- Understanding of digital marketing principles and tools.- Familiarity with graphic design and video editing software.- Strong analytical skills and problem-solving abilities.Preferred skills include experience with A/B testing, conversion rate optimization, knowledge of emerging digital trends and platforms, and a basic understanding of HTML/CSS.If you are interested in this opportunity, please send your resume to hidden_email .This is a full-time position with in-person work location.,

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