Content & Partnerships Lead

3 days ago

Singapore Coinhako Full time

We're looking for a driven and experienced Content & Partnerships Lead to lead content initiatives and strategic token partnerships. This role is perfect for someone with a deep understanding of the competitive crypto landscape, especially in SEO and ASO-driven growth. If you're passionate about crypto, content, and data-driven marketing, this is your chance to make a direct impact.

What you'll be doing:

  • Develop and execute a results-driven content marketing strategy focused on user acquisition, retention, and brand positioning

  • Own and optimize our SEO (Search Engine Optimization) and ASO (App Store Optimization) strategies to increase discoverability and organic traffic

  • Lead strategic token partnership marketing initiatives — co-marketing, campaigns, listing support, etc.

  • Collaborate with design and product teams to execute content campaigns across channels (web, blog, app store, social)

  • Analyze and report on content and partnership campaign performance using analytics tools (e.g., Google Analytics, App Store Console)

  • Explore and leverage AI tools (e.g., ChatGPT, Jasper, SurferSEO) to streamline content creation workflows and scale efficiently

What we're looking for:

  • 4+ years of experience in marketing roles with minimum at a crypto exchange

  • Strong track record in content marketing, SEO, and ASO

  • Familiarity with the competitive landscape of CEXs/DEXs, token listings, and user growth strategies

  • Excellent writing and editing skills, with the ability to shape technical narratives into engaging content

  • Experience managing partnerships or co-marketing initiatives with crypto projects

  • Data-driven mindset with hands-on experience using performance and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)

  • Good to have - Experience using AI content tools to assist in strategy and production

What's in for you:

  • Friendly and fun start-up work culture

  • Convenient work location located in the heart of CBD area

  • Generous annual leaves on top of national holidays

  • Medical coverage including GP, Specialist, TCM and more

  • Vibrant office with well-stocked pantry

  • Animal-friendly environment, with a fluff ball in the office

Find out more about Coinhako here and don't forget to visit our Careers Page

By submitting your application to us, you consent to the collection, use, disclosure and processing of your personal data in accordance with our privacy policy, which is accessible at .

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