Head of Regional Product Marketing

1 day ago

Singapore Bosch ASEAN Full time

Head of Regional Product Marketing (Communications)
The Bosch Group is a leading global supplier of technology and services, employing roughly 429,400 associates worldwide and generating sales of 91.6 billion euros in 2023. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT company, Bosch offers innovative solutions for smart homes, smart cities, connected mobility, and connected manufacturing. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technologies that is “Invented for life.”
Robert Bosch (South East Asia) Pte Ltd is a regional subsidiary of the Bosch Group, representing the Group’s interests in Southeast Asia, where it is currently present in all ASEAN member countries. The company is active in all the company’s four business sectors of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Asia Pacific headquarters for its Mobility Aftermarket, Building Technology and Bosch Software Innovations businesses, as well as operations for Corporate Research and Advance Engineering, and Information Technology, are part of Robert Bosch (SEA) Pte Ltd. In Bosch, we are committed through our EVP ensuring all our associates to
GROW ,
ENJOY
and
INSPIRE
during their journey with us.
Job Description
As a key member of the APAC leadership team, you play a pivotal role in driving the business unit’s success by ensuring the APAC team meets financial KPIs and achieves growth exceeding market benchmarks.
As the Head of the Regional Marketing Team based in Singapore, you will lead efforts in:
Developing and executing sales and market strategies.
Providing sales support and driving New Product Introductions (NPI) and portfolio management for the BU Communications team across the APAC region.
In this role, you will also be responsible for empowering the regional marketing team to deliver measurable business growth while fostering continuous professional development, ensuring the team remains experts in their respective fields.
Sales and Market Strategy Focus
Develop and implement the regional market strategy, incl. CSO Go to Market strategy, deployment and tracking
Create and deploy sales actions/promotions and corrective sales measures, if realized sales performance and/or NPI is below planning
Analyze BU (segment) market situation and take actions (marketing mix) to gain market share and improve market positioning
Conduct market analyses and competitive benchmarks (e.g. portfolio including pricing) and provide related strategies
Provide input for business planning and regular review of planning/forecasting (yearly planning, phase-out, launch planning)
Provide input for CSO annual action plans.
Sales Support Focus
Ensure and support the definition and implementation of the commercial training and certification plan (yearly plans, as well as for new launches)
Conduct commercial training sessions regularly and ensures training success (internal and customers). Deliver input for development of BU specific commercial training material to BT-CO/MKK (or Regional Training Responsible Colleague)
Support sales and business development team in customer management/customer visits
Regional demo stock and life cycle management
Support regional cross-BU activities (e.g. events, trade shows)
Ensure spot pricing process and actively be involved in decision process
Coordinate and escalate technical / QMM issues above and beyond normal ASA support and way-of-working; Trouble shooter: coordinate all product related issues between Customer-CSO-BU-ASA.
NPI/Portfolio focus
Coordinate and create Sales Forecast new products and align NPI targets with sales organizations, implement corrective measures if NPI is below plan
Contribute to product/service development by anticipating market trends, end-user and customer needs
Lead/Support Product Introduction Process (PIP) on all defined process steps, including market input and regional introduction plan
Contribute to initial product pricing and manage price maintenance and repositioning; support BT-BU/MKR of the country (cluster) in up to date price lists
Develop the promotion basket for the region/countries
Coordinate and support regional inventory sell-off programs (EOL, excess inventory)
Manage product launch in the region (create launch plan, run launch and evaluate)
Observe the market to ensure together with BT-BU/MKP that our regional product offer is compliant with legal requirements in the field.
Qualifications
At least 15 years of experience in sales or strategic marketing, with a strong background in managing business growth.
Technical expertise in Professional Audio products and solutions, including Public Address, Conference Systems, Professional Audio, and Intercom systems.
Proven track record in managing multiple channel partners to drive business growth.
Prior knowledge in AV and Installed Sound Systems is advantageous.
A minimum of 10 years of APAC regional work experience.
At least 10 years of experience in departmental and people management.
A minimum degree in IT, Audio-Video, Media, or a related discipline.
Industry certifications from recognized organizations such as Avixa, Dante, Ease, or CCNA are considered a plus.
Strong written and verbal communication skills.
Excellent negotiation skills, particularly in high-stakes decision-making environments.
Exceptional presentation capabilities.
Proficiency in problem-solving and analytical thinking for strategy development.
Persuasive communication and active listening skills.
Coaching and mentoring abilities to develop and guide team members effectively.
Additional Information
Effective communication skills, adaptable to various internal and external stakeholders.
Strong strategic thinking and planning abilities.
Additional strengths include clear priority setting and conflict resolution capabilities.
Skilled in building and maintaining strong, long-term relationships and networks.
Willing to travel within the region whenever required.
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Industrial Machinery Manufacturing
#J-18808-Ljbffr

  • Head of Product Marketing

    1 week ago

    Singapore RANDSTAD PTE. LIMITED Full time

    Roles & ResponsibilitiesAbout the roleMy client , with more than 30 years of industry expertise within the Design and manufacturing of high-precision components for semiconductor assembly and with strong global outreach.As part of their pursuit of excellence, they are Product Marketing Head to lead the formulation and execution of strategic marketing...

  • Head of Regional Marketing

    1 week ago

    Singapore HPS PARTNERS PTE. LTD. Full time

    Roles & ResponsibilitiesJob description:Provide leadership to the product marketing and commercial marketing teams Management and coaching of regional marketing team and resources in the region Accountable for all Business Unit marketing activities in the region Work with leadership team to identify, define functional requirements of the product managers,...

  • Head of Product Marketing

    3 weeks ago

    Singapore RANDSTAD PTE. LIMITED Full time

    Roles & ResponsibilitiesAbout the roleMy client , with more than 30 years of industry expertise within the Design and manufacturing of high-precision components for semiconductor assembly and with strong global outreach.As part of their pursuit of excellence, they are Product Marketing Head to lead the formulation and execution of strategic marketing...

  • Head of Product Marketing

    3 weeks ago

    Singapore RANDSTAD PTE. LIMITED Full time

    Roles & ResponsibilitiesAbout the roleMy client , with more than 30 years of industry expertise within the Design and manufacturing of high-precision components for semiconductor assembly and with strong global outreach.As part of their pursuit of excellence, they are Product Marketing Head to lead the formulation and execution of strategic marketing...

  • Head, Insurance

    1 day ago

    Singapore CAG REGIONAL SINGAPORE PTE. LTD. Full time

    About Us MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., The Philippines, and Taiwan. What We Offer You will be entitled to a competitive salary and...

  • Regional Head of Marketing and Communications

    4 weeks ago

    Singapore CHARTERHOUSE PTE. LTD. Full time

    Roles & ResponsibilitiesOur client is a globally recognized organization specializing in credit risk management. They are looking for a Regional Head of Marketing and Communications to lead strategic initiatives that strengthen our presence, enhance market positioning, and foster key partnerships.Responsibilities: Develop and implement a comprehensive...

  • Regional Head of Marketing and Communications

    4 weeks ago

    Singapore CHARTERHOUSE PTE. LTD. Full time

    Roles & ResponsibilitiesOur client is a globally recognized organization specializing in credit risk management. They are looking for a Regional Head of Marketing and Communications to lead strategic initiatives that strengthen our presence, enhance market positioning, and foster key partnerships.Responsibilities: Develop and implement a comprehensive...

  • Regional Head, Projects

    3 days ago

    Singapore Alphasearch Pte Ltd Full time

    Job Title: Regional Head of Development/Project Delivery   The Company is a fast-growing regional developer of modern and sustainable logistics warehouses. Its continued expansion in current markets will be complemented by additional new market entry in 2025.   The Position This Senior Leadership role reports to the CEO and involves leading a development...

  • Head, Insurance

    4 weeks ago

    Singapore CAG REGIONAL SINGAPORE PTE. LTD. Full time

    Roles & ResponsibilitiesAbout UsMoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., The Philippines, and Taiwan.What We OfferYou will be entitled to a competitive...

  • Head, Insurance

    1 week ago

    Singapore CAG REGIONAL SINGAPORE PTE. LTD. Full time

    Roles & ResponsibilitiesAbout UsMoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., The Philippines, and Taiwan.What We OfferYou will be entitled to a competitive...

  • Regional Marketing Director

    1 day ago

    Singapore Air Charter Service Full time

    Job OverviewWe're seeking a highly skilled Regional Marketing Director to lead our marketing efforts in Southeast Asia and Australasia. As the primary point of contact for local marketing activities, you'll be responsible for developing and executing effective regional marketing strategies that drive business growth.Your key responsibilities will...

  • Head Strategy, Commercial Excellence and Regional Marketing

    1 week ago

    Singapore JOHNSON & JOHNSON INTERNATIONAL (SINGAPORE) PTE. LTD. Full time

    Roles & ResponsibilitiesJohnson & Johnson is seeking a Head Strategy of Commercial Excellence and Regional Marketing to join our SEA & India Commercial team in Singapore.Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 133 years. We embrace research and science -- bringing creative ideas, products...

  • Head Strategy, Commercial Excellence and Regional Marketing

    1 week ago

    Singapore JOHNSON & JOHNSON INTERNATIONAL (SINGAPORE) PTE. LTD. Full time

    Roles & ResponsibilitiesJohnson & Johnson is seeking a Head Strategy of Commercial Excellence and Regional Marketing to join our SEA & India Commercial team in Singapore.Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 133 years. We embrace research and science -- bringing creative ideas, products...

  • Regional Marketing Director

    1 day ago

    Singapore Bosch ASEAN Full time

    Bosch ASEAN is a leading technology company that employs over 429,000 people globally and generates sales exceeding $91 billion annually. As the Head of Regional Product Marketing, you will play a pivotal role in driving business growth across the Asia Pacific region.Job DescriptionThe successful candidate will lead efforts in developing and executing sales...

  • Head of APAC Product Strategy

    1 day ago

    Singapore Bosch ASEAN Full time

    Becoming the Head of Regional Product Marketing at Bosch ASEAN means driving business growth across the Asia Pacific region through strategic marketing initiatives. This exciting opportunity offers the chance to leverage your expertise in sales and marketing to enhance our regional presence.Key ResponsibilitiesAs the successful candidate, you will be...

  • Regional Head of Marketing and Communications

    1 day ago

    Singapore Charterhouse Pte Ltd Full time

    Our client is a globally recognized organization specializing in credit risk management. They are looking for a Regional Head of Marketing and Communications to lead strategic initiatives that strengthen our presence, enhance market positioning, and foster key partnerships. Responsibilities: Develop and implement a comprehensive strategy to position the...

  • Regional Marketing Manager

    1 day ago

    Singapore BUREAU VERITAS MARINE (SINGAPORE) PTE. LTD. Full time

    Job DescriptionThe Regional Marketing Manager will be responsible for developing and executing marketing strategies to promote the company's products and services within the marine and offshore industries across a defined geographic region.This role will lead the planning, implementation, and evaluation of targeted marketing campaigns, content creation,...

  • Head of Regional Marketing

    1 week ago

    Singapore HPS PARTNERS PTE. LTD. Full time

    Roles & ResponsibilitiesJob description: Provide leadership to the product marketing and commercial marketing teams Management and coaching of regional marketing team and resources in the region Accountable for all Business Unit marketing activities in the region Work with leadership team to identify, define functional requirements of the product...

  • Head of Marketing

    2 weeks ago

    Singapore ASIAN TOUR (TOURNAMENT PLAYERS DIVISION) PTE. LTD. Full time

    Roles & ResponsibilitiesThe Head of Marketing & Communications will develop and execute strategic marketing and communication plans across all channels to increase the visibility, credibility, engagement, and audience growth for the Asian Tour and Asian Development Tour.This role will lead all marketing, performance marketing, public relations, and...

  • Head of Marketing

    1 week ago

    Singapore ASIAN TOUR (TOURNAMENT PLAYERS DIVISION) PTE. LTD. Full time

    Roles & ResponsibilitiesThe Head of Marketing & Communications will develop and execute strategic marketing and communication plans across all channels to increase the visibility, credibility, engagement, and audience growth for the Asian Tour and Asian Development Tour.This role will lead all marketing, performance marketing, public relations, and...