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Senior / Digital Marketer

2 weeks ago


Singapore PropNex Full time

Responsibilities

  • Manage and optimize paid advertising campaigns on Facebook Ads Manager, Instagram Ads, Google Ads, and TikTok Ads, including budget allocation, targeting, and bidding strategies.
  • Conduct thorough market research to identify target audiences, industry trends, and competitors' strategies, leveraging the data to refine marketing campaigns and maximize results.
  • Stay up-to-date with the latest trends and best practices in digital marketing, particularly in the social media landscape, and identify new opportunities for growth and engagement.
  • Create engaging and compelling content tailored to each platform's audience, ensuring consistency with the brand's tone and style.
  • Monitor and analyse key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.
  • Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure cohesive digital marketing initiatives aligned with overall brand objectives.
  • Manage social media accounts, including content scheduling, community management, and responding to customer inquiries and feedback.
  • Track and report on campaign performance, providing regular reports and insights to stakeholders to showcase progress and identify areas for optimization.
  • Manage leads and allocate them to the sales team. Analyze sales team feedback to improve lead quality from advertising campaigns.
  • Provide ad-hoc support to company events and marketing roles.

Requirements

  • Degree / Diploma in Marketing, Communications or related field.
  • Minimum 3 to 5 years of experience as a Digital Marketer with a strong focus on Facebook, Instagram, TikTok, and Google.
  • Familiarity with social media platforms, their advertisement features, and best practices for each channel. Familiarity with social media management tools, analytics platforms, and project management software.
  • Proficient in using Facebook Ads Manager, Instagram Ads, Google Ads, and TikTok Ads platforms to set up, manage, and optimize campaigns.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions to improve campaign performance.
  • Basic design and coding skills are advantageous.

Benefits

  • Conducive Work Environment
  • Opportunities for Growth and Progression
  • Annual Leave up to 21 days
  • Festive Leave up to 3 days
  • Work From Home Leave up to 24 days (if applicable, based on the job nature)
  • Birthday Leave and Voucher
  • Medical and Insurance Benefit
  • Dress Code: Smart Casual

Other Information
Working Location: Toa Payoh (HDB Hub near Toa Payoh MRT Station)
Five (5) day work week, Monday to Friday: 9.00am to 6.00pm (With 1 Hour Break)
Interested candidates are invited to submit a comprehensive resume, stating the current and expected salary and date of availability.
We regret that only shortlisted applicants will be notified.
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