Marketing Manager
18 hours ago
Dornier MedTech is a global MedTech innovator in minimally invasive urology, with a proud legacy rooted in aerospace engineering and precision German manufacturing. Part of Advanced MedTech Holdings (AMTH) and is headquartered in Germany, Dornier is recognized for pioneering extracorporeal shock wave lithotripsy (ESWL) and continues to advance the urological field as a global innovator in laser technology. Driven by clinical integrity and an innovation pipeline, Dornier supports healthcare professionals across the globe in delivering intelligent, precision-driven care designed to enhance operational efficiency and patient care. Its flagship technologies include the Thulio laser, and UroGPTTM, one of the first AI tools dedicated to kidney stone management. We are looking for a strategic and execution-focused Regional Marketing Manager to lead both upstream and downstream marketing efforts for our Urology portfolio, including ESWL, Lasers, and ESWT technologies. This role is pivotal in shaping market strategy, driving product adoption, and supporting our channel partners across the region. Primary Responsibilities Upstream Marketing Conduct market segmentation and identify key growth opportunities across the Asia South region. Perform competitive analysis to guide positioning and differentiation. Align channel partners branding with corporate identity and messaging, working closely with Global Communications to ensure alignment to corporate standards Understand and articulate customer challenges and clinical needs to inform GPM for future product strategic decisions. Act as a voice of the market, providing structured feedback to internal stakeholders (e.g. Global Product Marketing and R&D). Downstream Marketing Localize global messaging and campaigns to suit regional languages, cultures, and regulatory environments. Identify localized sales and marketing tools (brochures, presentations, digital assets) needed and work with internal teams to deliver them Drive brand awareness through digital, event, and content marketing. Promote treatment awareness and clinical adoption through education and engagement. Conduct sales training for internal teams and channel partners. Plan and execute lead generation campaigns to support sales pipelines. Lead end-customer engagement initiatives, including communications, events, and KOL interactions. Work collaboratively with internal stakeholders (Product, Global Marcomms, Global Marketing, Global Communications, Digital) when ideating and driving creative campaign concepts for external marketing and disease awareness. Key Performance Indicators Upstream KPIs Completion of market segmentation reports and insights (quarterly/annually). Number of actionable insights delivered to internal stakeholders. Competitive landscape updates and strategic recommendations (bi‐annually). Downstream KPIs Number of localized campaigns launched per quarter. Marketing Qualified Leads (MQLs) generated per campaign. Brand awareness growth (measured via surveys, digital metrics, or event reach). Increase in treatment adoption rates (via sales or clinical usage data). Partner branding compliance rate across the region. Sales enablement tool usage and feedback from field teams. Number of sales training sessions conducted and participant satisfaction scores. Engagement metrics from end‐customer communications (open rates, attendance, feedback). Secondary Responsibilities Cross‐Functional Collaboration Work closely with Regional Sales, RA/QA, and Global Product Marketing to validate product‐market fit. Align and maintain communication with global, regional marketing teams to ensure cohesive execution. Comply and follow company SOPs and other relevant procedures. Take on specific assigned ad‐hoc projects to drive business. Job Requirements Education/Qualifications Tertiary degree or equivalent, in Life Sciences or Marketing Experience At least 6 years of marketing experience, product management, market analysis, strategy planning and execution. Proven track record of delivering through channel partners and successful product launches. Experience in medical capital equipment and consumables (Urology) is preferred. Extensive experience in South Asia, Southeast Asia or Australasia is mandatory. High performance/results oriented, with a strong focus on achieving business goals. Keen to take on interesting challenges with limited resources. Innovative and proactive, with a passion for staying ahead of industry trends. Adaptive, resilient, independent and takes ownership. Operational Skills Go‐To‐Market planning and execution. We regret that only shortlisted applicants will be notified. #J-18808-Ljbffr
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