Marketing & sales assistant manager / senior executive

1 month ago


Singapore JAPAN HOME Full time

THE ROLE The incumbent's main responsibility is leading successful marketing campaigns to achieve business goals. This role will be working closely with the merchandising team, ops team, and area managers to ensure seamless and efficient communications, as well as support operational needs. RESPONSIBILITIES Marketing Build, lead, and set priorities/direction for the Marketing Communication Division. Review the company's brand positioning to strengthen brand presence and customer relationships. Monitor store outlets and competitors' presence to improve the company's marketing performance. Strategize and execute the annual marketing strategy, budget, and deliverables. Manage the Advertising and Promotions calendar and day-to-day in-house production activities. Provide art direction, copywriting, and proofreading for all marketing collateral. Manage and integrate the marketing mix, above and below-the-line advertising, and promotions. Oversee digital marketing and social media management. Render support to the Sales and Operations Department to generate ROI. Ensure corporate identity guidelines of the brand across all areas of marketing communications are adhered to. Establish and liaise with external vendors: suppliers, contractors, partners, advertising, media buying, and event agencies. Generate marketing reports for management to review. Other ad-hoc duties assigned by management. Sales Develop and implement a comprehensive digital marketing strategy that aligns with the overarching business objectives. Oversee the strategizing, execution, and refinement of digital marketing campaigns across diverse channels, including SEO, SEM, social media, email marketing, and content marketing. Set direction, review progress, and make mid-course corrections. REQUIREMENTS Degree/Diploma in Business Studies/International Marketing. Minimum 5 years of relevant experience with at least 3 years at the managerial level. Hands-on e-commerce and digital marketing experience. Strong business acumen. Excellent communication and interpersonal skills, a team player, and able to multitask. Well-versed in strategic planning, managing, and executing marketing projects or campaigns. #J-18808-Ljbffr


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