
Sales Manager
4 days ago
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Job Title:
Head of Sales (Luxury Bridal)
About Truly Enamoured
Truly Enamoured is Singapore’s leading multi-label luxury bridal boutique, representing world-renowned designers including Vera Wang, Mira Zwillinger, Galia Lahav and Ines Di Santo. We curate couture gowns for modern brides and deliver a
bespoke, high-touch experience
that goes beyond traditional retail.
The Role
We are seeking a
Head of Sales
to lead our sales team and elevate performance across the boutique. This is a high-impact role for a proven sales leader who thrives in
consultative, high-ticket luxury sales
and can build a high-performance culture.
This is not a back-office role — you will be
hands-on in driving sales , coaching consultants, and ensuring every bride enjoys a personalised, solution-based journey that results in strong conversions and long-term client relationships.
Key Responsibilities
Personally close high-value bridal clients , achieving individual sales targets alongside team goals
Deliver luxury consultations and fittings, guiding brides and families through a
multi-appointment, solution-based journey
Lead, coach, and inspire a team of bridal stylists/sales consultants to exceed individual and team KPIs
Standardize and implement a
consultative sales process
that ensures consistent closing across the team
Deliver
sales training, roleplays, and coaching
to build high-performing closers
Track and manage the
sales pipeline
from first appointment to gown confirmation
Develop strategies to increase
average revenue per client
through upselling and premium offerings
Collaborate with leadership to design
commission and incentive frameworks
that reward top performance
Provide
weekly and monthly reports
on pipeline, client activity, and team results
What We’re Looking For
8–12 years of proven success in
sales leadership
(luxury retail, bridal, fashion, jewelry, real estate, aesthetics, or high-end services)
Demonstrated ability to
build and lead high-performing sales teams
Expertise in
consultative selling, clienteling, and managing emotional purchase decisions
Strong coaching skills — able to elevate average performers into consistent closers
Highly analytical and KPI-driven with a passion for results
Strong communication, presence, and client management skills
Passion for
fashion, styling, and luxury service
What We Offer
Competitive
base salary + performance bonus
Medical and wellness benefits
Incentive trips to
New York and Milan runway shows
for top performers
Opportunity to represent
the world’s most iconic designers
in luxury bridal
Advanced training in luxury sales psychology and client management
A collaborative, high-performance culture where achievements are celebrated
Seniority level
Seniority level Director
Employment type
Employment type Full-time
Job function
Job function Sales and Business Development
Industries Retail Apparel and Fashion
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