
Social Media Executive
1 week ago
Abundant Life Planners - AIA Singapore
About Us:
At Abundant Life Planners, we believe in touching lives and changing destinies . As one of the most dynamic and purpose-driven financial advisory groups under AIA, we empower individuals and families to grow their wealth, steward it wisely, and leave a lasting legacy. With a strong digital presence and an expanding team, we are now looking for a creative and organized Social Media Executive to bring our brand to life online.
Key Responsibilities:
Content Creation & Curation
- Plan, create, and publish engaging and on-brand content across social media platforms (Instagram, Facebook, LinkedIn, TikTok)
- Collaborate with internal advisors and the marketing team to develop weekly themes, campaigns, and stories
- Design visuals, reels, and carousels using Canva or similar tools
- Write clear, compelling captions aligned with Abundant Life Planners' voice and values
- Assist in developing and executing the monthly content calendar
- Track content performance and optimize based on engagement, reach, and conversion metrics
- Grow community organically by managing DMs, comments, and follower engagement
- Work closely with leadership to support recruitment and lead generation campaigns
- Coordinate ad-hoc projects such as event promotions, webinar campaigns, product spotlights, and lead magnet funnels
- Support content production for client seminars, career events, and digital lead magnets (eBooks, blogposts, newsletters)
- Maintain and update all official social media accounts and profiles
- Monitor competitor pages and stay on top of social media trends, especially within finance, lifestyle, and digital marketing
- 1-2 years of experience in social media or digital marketing (fresh grads welcome with strong portfolios)
- Proficiency in Canva, Instagram, Facebook, LinkedIn, and TikTok
- Excellent written English and a strong grasp of visual storytelling
- Familiarity with financial services, wealth, or lifestyle branding is a bonus
- Strong attention to detail, time management, and ability to meet deadlines
- Basic video editing (CapCut, InShot, Premiere Rush)
- Bilingual writing (English & Mandarin)
- Knowledge of Meta Ads Manager or email marketing tools (Mailchimp, Flodesk)
- Hands-on experience working closely with top financial planners and brand strategists
- A chance to shape the digital voice of one of the most exciting advisory brands under AIA
- Opportunities to grow into a digital marketing strategist or content lead role
- Exposure to purpose-driven work, where finance meets faith, family, and future
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