Sales Operations Senior Manager, APAC

Overview
Sales Operations Senior Manager, APAC & China — based in Singapore. Aston Martin Lagonda Ltd is seeking an experienced automotive sales operations leader to shape and execute our sales strategy across Asia Pacific & Greater China.
About The Region
Asia Pacific & Greater China is one of three global regions for Aston Martin, covering markets such as India, Greater China, Japan, South Korea, Australia & New Zealand, and South-East Asia. Our Singapore regional headquarters, re-established in 2025, supports commercial success and operational excellence across these markets.
About the Role
As our Sales Operations Senior Manager, you’ll lead the sales operations function across the region. From strategy and planning to forecasting and performance improvement, you’ll drive commercial success in a hands-on leadership role that combines analytical thinking, process optimization, and team leadership.
Key Responsibilities
Develop and implement regional sales strategies aligned with Aston Martin’s global objectives
Lead sales forecasting, target setting, and incentive programme planning
Monitor and enhance sales performance across all Asia Pacific & Greater China markets
Produce actionable insights through data analysis, reports, and dashboards
Define and manage dealer operating standards across the region
Streamline and optimise sales processes to improve efficiency and results
Lead and mentor the regional sales operations team, fostering a culture of high performance
Collaborate closely with central UK sales operations teams and cross-functional departments including marketing and finance
Support and lead special projects that drive innovation and operational improvement
What You’ll Bring (Qualifications)
Extensive experience in automotive sales operations or sales management
Strong forecasting, analytical, and strategic planning skills
Experience working across multi-market, multi-cultural environments especially within Asia Pacific & Greater China
Background working with or for a manufacturer or importer is highly preferred
Excellent leadership and communication skills with the ability to influence across functions
Proficiency in CRM systems (Salesforce preferred), Excel, and sales analytics tools
A degree in Business, Marketing, or a related field (Master’s degree a plus)
Why This Role
This is a unique opportunity to lead the commercial backbone of a world-class luxury brand across one of the most diverse and high-potential regions. In return, you’ll get:
A high-impact leadership role with regional scope and visibility
The chance to shape and influence sales operations for a legendary brand
A collaborative, values-driven working environment (Trust, Unity, Openness, Ownership, Courage)
A role based in Singapore, one of Asia’s most dynamic business hubs
A position that offers both strategic oversight and hands-on influence
Note: This role is based in Singapore and requires eligibility to work there.
Belong at Aston Martin
We celebrate diversity and are seeking applicants who can bring unique perspectives. We welcome contributions across education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, disability, and sexual orientation. If you need support to apply, please speak to us. The post holder will be required to comply with all Aston Martin Lagonda Ltd policies and procedures.
Job Details
Seniority level: Director
Employment type: Full-time
Job function: Sales and Business Development
Industries: Motor Vehicle Manufacturing
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