Asst. Manager

3 days ago

Singapore Shihlin Taiwan Street Snacks Full time

CRM System Setup & Implementation Work closely with marketing and operations to set up and launch the CRM system from scratch. Define system requirements, customer journey flows, and data integration points (POS, delivery platforms, website, etc.). Ensure seamless integration across all channels for a unified customer experience. Membership Program Development Conceptualize, plan, and execute the new membership program — including tiers, rewards, and benefits. Establish program objectives, KPIs, and customer lifecycle management plans. Coordinate with design and marketing teams for launch campaigns and member communications. Campaign Management & Execution Develop and execute CRM‐based campaigns (email, SMS, app notifications, etc.) to drive engagement and repeat visits. Manage customer segmentation and personalization strategies to enhance effectiveness. Data Analysis & Insights Analyze customer data to generate actionable insights, identify trends, and track program performance. Prepare regular CRM and loyalty performance reports for management review. Recommend data‐driven improvements to enhance customer retention and LTV (lifetime value). Customer Retention & Loyalty Drive initiatives to increase repeat purchase frequency and membership participation. Collaborate with Marketing to design promotions that reward loyalty and advocacy. Continuously refine the loyalty program to improve satisfaction and retention. Project Leadership Act as the main point of contact for CRM and membership‐related projects. Work cross‐functionally with internal stakeholders and external vendors to ensure timely delivery. Lead the launch, rollout, and optimization of the program across all regions. Requirements Preferably experience in F&B, Retail, or consumer brands; with minimum 3‐5 years of experience in CRM, loyalty marketing, or digital marketing. Hands‐on experience with CRM platforms, customer segmentation, and data analytics. Strong project management and communication skills. Analytical mindset with the ability to translate data into actionable strategies. #J-18808-Ljbffr

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