DFL | Manager, Brand Communication
1 day ago
Purpose & Overall Relevance for the Organization:
The Brand Communications Manager is the voice of the brand. This person would ensure the positive development of the adidas brand image through brand concepts in key categories, to support sustainable and profitable market share growth in Singapore by providing efficient and effective communication of key messages across all appropriate communication channels.
Experienced in building 360 integrated marketing comms plans, the Brand Comms Manager will take ownership of marketing plans and best-in-class executions to support business growth. This person will balance brand and category message against channel (Wholesale, Direct-To-Consumer, Franchise and eComm) specific requirements.
Key Responsibilities:
Functional
Implement brand comms strategies and integrated marketing plans to support brand and campaign objectives
End to end experience in running Retail and brand activation events
Be the brand guardian to ensure all work produced is faithful to adidas’ brand guidelines
Drive & execute the 360 ̊ communication & influencer/sports marketing plans & campaigns
Ensure global/EM/SEA marketing guidelines are upheld during execution of concepts to local market
Own the Marketing Expense Budget (MaEx) and ensure translation into cost efficient implementation across all appropriate communication channels and tools
Drive and manage creative / brand / advertising / research companies in delivering quality and professional services Build efficient networks with opinion leaders (consumer/trade/media)
Maintain close contact with sports agencies or clubs; as well athletes and influencers
Management of brand stock at country level
Support the control of existing asset agreements (product and servicing)& ensure timely and sufficient equipment support to Sports Marketing partners
Reporting
Monitor and analyse competitor activities
Analyze reports to form insights to optimize and streamline strategies, activities, processes etc
Keep a pulse on developing industry/market/media & digital trends to ensure that the brand stays ahead of trends
Key Relationships:
adidas Singapore Channel & Functional teams
EM & SEA Brand team
External agencies
Knowledge, Skills and Abilities :
Passion for sports
Consumer first thinking
High level of project management, budget management and scheduling
Detail-oriented with strong organization and project management skills
Ability to multi-task and manage various project elements simultaneously
Creative thinker with a strategic and logical approach in execution
Adobe Photoshop, Illustrator and Premiere Pro skills are plus
English: Fluent written/ spoken
Requisite Education and Experience / Minimum Qualifications:
Degree in Marketing/Advertising or related course
Business background will be an advantage
Min 5 years’ experience with a mix of brand, consumer and trade marketing
Ideally experience and exposure in Sports
Digital Marketing and FMCG experience a plus
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