Brand Communications Specialist

5 days ago


Singapore United Overseas Bank Full time
About the Role:

The Group Strategic Communications & Brand function works closely with all functions across the Group to protect and promote the reputation of United Overseas Bank. Through thought leadership, stakeholder and community engagement programmes, we ensure that UOB's presence, relevance, insights and understanding are seen and felt by our colleagues and customers.

Key Responsibilities:

• Elevate Masterbrand awareness and perception through Brand campaigns and events
• Reinforce UOB's positioning on the Bank's strategic focus areas through brand advertising
• Collaborate with Group Retail Marketing and Group Wholesale Marketing stakeholders and key markets to achieve effective and efficient B2C and B2B media planning and buying with allocated budget

About the Department:

The Group Strategic Communications & Brand function is responsible for protecting and promoting the reputation of United Overseas Bank across all functions and markets. We work closely with stakeholders to ensure that UOB's presence, relevance, insights and understanding are seen and felt by our colleagues and customers.

Requirements:

• Degree/diploma in business, marketing or communications
• 2 years of relevant experience in brand and communications
• Understanding of brand and media, including paid media, social media and media amplification
• Ability to think out of the box to problem solve independently
• Positive and energetic team player
• Hands-on and curious to stay updated on trends and developments in society
• Good communication and written skills with proficiency in English Language
• Ability to collaborate with stakeholders across the Bank to analyse and clarify issues, and formulate appropriate responses

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