Specialist, Retail Marketing, Disney Consumer Products

Overview
Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.
Disney Consumer Products (DCP)
is the business segment that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 product categories.
The
Retail Marketing Specialist
role provides an excellent opportunity to gain hands on experience in campaign execution, licensee marketing, and brand development in a fast paced environment. It is ideal for candidates looking to grow their career in consumer products and brand marketing with a global entertainment leader.
We are looking for a dynamic Marketing Specialist to support the development and execution of marketing campaigns and retail activations for Disney Consumer Products in Singapore. The ideal candidate is detail-oriented, creative, and collaborative, with experience in campaign rollout, event coordination, and working with agencies or vendors. This role will assist in franchise marketing, content development, and performance tracking across digital and retail channels, while ensuring brand consistency and excellence in execution. A strong interest in pop culture and consumer products is a plus.
The role reports to the Marketing Manager.
Responsibilities
Campaign Execution & Coordination
Contribute ideas and insights to improve campaign effectiveness and elevate retail experience for consumers
Campaign Planning & Execution
Support the planning and execution of assigned marketing and retail campaigns in collaboration with the Marketing and Category Teams.
Brand & Asset Alignment
Assist in implementing campaign elements in accordance with Disney’s brand guidelines and standards.
Logistics & Vendor Coordination
Coordinate logistics, asset delivery, and vendor timelines to ensure smooth campaign rollout.
Monitoring & Learnings
Help monitor and track campaign progress, capturing learnings and suggesting improvements.
Franchise & Licensee Support
Franchise Campaign Rollout
Assist in the rollout of marketing programs for key Disney franchises and support campaigns with focus licensees.
Relationships
Build and maintain productive working relationships with key licensees and retail partners.
External Coordination
Coordinate with external agencies and vendors to ensure timely delivery of campaign assets and event materials.
Cross-Channel Tracking
Track execution across channels (retail, online, on-ground) and gather feedback to report on campaign performance.
Cross-Functional Alignment
Liase with regional marketing, creative, legal and product teams to align campaign execution and approvals.
Brand Stewardship
IP Compliance
Review marketing materials to ensure proper use of Disney intellectual property (IP) in line with brand guidelines.
Feedback & Improvements
Coordinate with licensees and internal teams to provide feedback or recommend improvements to marketing assets.
Brand Consistency
Help maintain brand consistency across touchpoints and collate references or best practices for future use.
Marketing Budget Support
Budget Tracking
Assist in preparing campaign budget estimates and tracking actual spend against plans.
Cost-Effective Solutions
Work with the team to ensure cost-effective solutions across marketing activities.
Documentation
Process purchase orders, invoices, and related documentation.
Requirements
2–4 years of relevant marketing experience, preferably in consumer products, retail, or digital marketing.
Familiarity with the retail landscape in Singapore and an interest in working with licensees, retailers, or brand partners.
Experience in digital marketing and social media platforms is a plus.
Strong project coordination and organizational skills with an ability to manage multiple priorities.
Excellent verbal and written communication skills.
Proficiency in Microsoft Office (PowerPoint, Excel, Word); experience with Adobe Creative Suite is a bonus.
Positive attitude, self-starter, and a strong team player with attention to detail and a passion for retail and entertainment brands.
Educational Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
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