Manager (Marketing and Outreach)

4 days ago

Singapore Nanyang Technological University Singapore Full time

Overview

Manager (Marketing and Outreach) role at Nanyang Technological University Singapore.

Responsibilities

  • Strategic Marketing Execution
  • Develop and implement comprehensive marketing and outreach strategies to promote NTU's Graduate programmes (Coursework) in targeted international regions (e.g., Southeast Asia, Middle East, South Asia, East Asia).
  • Align campaigns with institutional goals, audience insights, and regional trends to maximize brand visibility and impact.
  • Agency Management
  • Manage relationships with appointed marketing agencies in overseas markets.
  • Set performance metrics, monitor deliverables, and ensure alignment with NTU’s brand and messaging standards.
  • Evaluate and renew agency partnerships based on market performance and ROI.

Market Diversification & Development

  • Identify and assess emerging and underrepresented student markets to expand NTU’s global reach.
  • Recommend new initiatives and partnerships to diversify NTU’s recruitment sources and strengthen engagement with prospective students and stakeholders.
  • Conduct market intelligence and competitor benchmarking to inform strategic decision-making.

Stakeholder Engagement & Collaboration

  • Work collaboratively with NTU colleges and schools, admissions teams, and international offices to support recruitment goals.
  • Represent NTU at international education fairs, webinars, and stakeholder meetings when required.
  • Prepare reports, presentations, and proposals for internal and external stakeholders.

Qualifications & Requirements

  • Bachelor’s degree in Marketing, Business, Communications, International Relations, or related fields.
  • At least 5 years of relevant experience in marketing, international recruitment, or outreach, preferably in the higher education or education services sector.
  • Proven track record in managing multi-channel marketing campaigns and agency partnerships across diverse regions.
  • Strong analytical, communication, and project management skills.
  • Ability to travel regionally for work-related assignments.

Preferred Skills

  • Experience in digital marketing, CRM, and data-driven recruitment strategies.
  • Familiarity with regional education systems and student mobility trends.
  • Multilingual ability or regional cultural awareness is a plus.

We regret that only shortlisted candidates will be notified.

Hiring Institution: NTU

Seniority level

  • Mid-Senior level

Employment type

  • Full-time

Job function

  • Marketing and Sales

Industries

  • Higher Education

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