APAC GTM Marketing Specialist

APAC GTM Marketing Specialist | SG-based | Cyber Security Vendor
APAC GTM Marketing Specialist | SG-based | Cyber Security Vendor
Direct message the job poster from Salient Group
Executive Search & Advisory | Building GTM & Tech Teams Across APJC
Client Profile:
Salient Group is partnering with a well-known global Endpoint Security vendor with over 3 decades in protecting their clients businesses. They're looking to bring on an
APAC Go-To-Market Marketing Specialist (Singapore-based)
as part of their team expansion to scale their APAC business.
Responsibilities:
Develop and execute integrated demand generation strategies to generate MQLs, SQLs, and drive new business with existing customers.
Collaborate with content creators, internal stakeholders, and 3rd-party vendors to produce and manage compelling campaign contents and lead generation magnets.
Partner with HQ to localize and execute go-to-market strategies for product launches and ongoing campaigns.
Maintain a campaign measurement framework, including KPIs aligned to the demand generation funnel for both acquisition and expansion.
Develop compelling product positioning, messaging, and value propositions tailored to regional segments, channels, and buyer personas.
Monitor global product strategies and ensure local market alignment on goals, pricing, packaging, promotions, audience targeting, and sales collateral.
Translate complex product features into clear customer benefits and pain point solutions.
Create and localize product marketing content – blogs, technical briefs, white papers, sales decks and battle cards etc
Conduct research on local market needs and buyer behavior to inform targeting, messaging, and cross-sell/upsell strategies.
Represent company at events, trade shows, and PR initiatives to promote solutions and gather market insights.
Qualifications:
At least 5 years of B2B Digital Marketing Experience with focus on a combination of Demand Gen & Product Marketing
Strong understanding of digital marketing channels and strategies.
Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes and related reporting and analytics.
Experience with A/B testing and optimizing campaigns based on data-driven insights.
Bachelor's Degree in relevant fields
Ability to travel as required.
If this sounds worth a chat, do apply and let's connect
Gordon Quek
Senior Recruitment Consultant | Salient Group
EA License No. 24S2636
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Marketing
Industries Computer and Network Security
Referrals increase your chances of interviewing at Salient Group by 2x
Get notified about new Marketing Specialist jobs in
Singapore, Singapore .
Partnerships Associate - Online Marketing, Regional Brand & Growth Marketing
Brand Marketing Associate - Regional Marketing
Online Marketing Specialist, Strategy & Planning - Regional Brand & Growth Marketing
Public Relations Associate, Singapore Marketing
Marketing Solutions Partner (Ads) - Regional Brand & Growth Marketing
Marketing , Brands & Communications Manager
Loyalty Marketing Associate (Communications)
Marketing Projects Associate, Singapore Marketing
Manager, Sponsorship and Live Ads Packaging
Assistant Manager, Regional Digital Marketing
Partnership Assistant Manager - Online Marketing, Regional Brand & Growth Marketing
Loyalty Marketing Associate (Priority Passenger Services)
Marketing & Communications Manager – Southeast Asia
Brand Protection Associate, Regional Brand Partnerships
We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr