Executive, Campaign Management
2 days ago
ViewQwest is one of the fastest-growing and dynamic brands in Singapore and Malaysia’s telecommunications industry. We strive to always be better by delivering consistent and outstanding service to our customers. Not only do we believe in our products and services, but we are also passionate and proud of the work that we do.
Be part of the team that brings #BetterBroadband to everyone Be Better, Join the Fastest
We are seeking a Marketing Executive to drive lead generation and customer acquisition initiatives for the Small and Medium Business (SMB) segment. This role is responsible for end-to-end campaign management, including go-to-market strategy development, execution, and post-campaign performance analysis, ensuring that business KPIs are achieved.
Responsibilities:
Develop and execute marketing campaigns to generate leads and drive SMB business broadband growth.
Leverage data-driven insights to optimise campaign performance, enhance conversion rates, and maximise ROI.
Identify and experiment with new customer acquisition channels, strategic partnerships, and innovative tactics to expand market reach.
Conduct competitive intelligence and market analysis to maintain a strong understanding of industry trends and positioning.
Collaborate cross-functionally with product, sales, and customer experience teams to develop compelling marketing assets and value propositions tailored to SMBs.
Align marketing initiatives with business objectives to drive pipeline growth and revenue acceleration.
Work independently while managing multiple projects, ensuring seamless execution within tight timelines.
Requirements:
Minimum 3 years of experience in marketing campaign development, execution, and performance optimisation.
Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
Highly resourceful and solutions-oriented, with the ability to navigate challenges creatively.
Ability to work independently while managing and prioritising multiple projects in a fast-paced environment.
Results-driven mindset, with a proven track record of driving business growth.
Excellent communication, stakeholder management, and project execution skills.
Preferred Qualifications
Experience in telecoms, technology, or subscription-based industries within Singapore.
Exposure to B2B or SMB segments with a deep understanding of their buying behaviour.
Proficiency in Microsoft Excel and data analysis tools for reporting and campaign tracking.
Key Performance Indicators (KPIs)
Leads Volume
– Total number of qualified leads generated through marketing initiatives, ensuring a steady pipeline of potential customers for the sales team.
New Signups
– Number of SMB customers successfully converted from leads to subscribers.
Conversion Rates
– Percentage of leads that move through the sales funnel and convert into customers.
New Channel Development
– Identification, testing, and successful implementation of new marketing channels or partnerships that contribute to incremental lead generation and customer acquisition.
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