Assistant Manager, Marketing and Communications

2 weeks ago

Singapore Singapore Business Federation Full time

Assistant Manager, Marketing and Communications
The Assistant Manager, Marketing and Communications, plays a key role in advancing SBF's positioning as the apex business chamber in Singapore. This includes shaping SBF's brand, driving integrated communications strategies, leading content development, and supporting high-level media engagement and stakeholder communications. The incumbent will be expected to work independently and collaboratively across divisions, with government and industry partners, and external agencies.
Job Responsibilities
Brand & Strategic Communications
Support the development and execution of integrated communications plans to reinforce SBF's brand and thought leadership positioning.
Drive corporate storytelling across owned and earned platforms.
Media Relations
Lead media engagement activities including responding to media queries, coordinating interviews, preparing media statements, and developing key messages.
Cultivate strong media relationships and monitor coverage to identify proactive media opportunities.
Content Development
Create high-quality content such as speeches, press releases, op-eds, infographics and social media posts aligned with SBF's tone and strategic focus.
Manage the production of corporate materials such as annual reports, corporate videos, brochures, and gifts that reflect SBF's identity and values.
Project & Campaign Management
Lead or support campaigns, launches, and major events in collaboration with internal stakeholders and appointed agencies.
Ensure timely delivery of milestones and KPIs within allocated budget and scope.
Stakeholder Communications
Assist in developing and executing communications plans for high-level engagements involving government leaders, foreign dignitaries, and business partners.
Issues Management & Crisis Response
Provide communications support during crises, including drafting holding statements, media advisories, and stakeholder messages.
Media Monitoring & Analytics
Oversee daily media monitoring and prepare analysis reports for management insights and tracking of brand health.
Process Improvement & Team Development
Support the refinement of communications processes and mentor junior team members where appropriate.
Other Duties
Take on other responsibilities and special projects as assigned
Job Requirements
At least 3-5 years of relevant experience in strategic communications, public relations, or marketing communications.
Prior experience in a public sector agency, trade association, or business chamber is advantageous.
Strong media engagement and stakeholder management skills.
Good writing, editing, and storytelling capabilities across various formats.
Familiarity with brand governance, digital communications, and content strategy.
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