Lead Writer

1 week ago


Singapore Digital Full time

Lead Writer & Strategist - AI & Digital Infrastructure Role Overview We’re looking for a Senior Content Strategist & Lead Writer deeply plugged into the AI ecosystem to help Singtel's Digital Infrastructure Company (DICo) sharpen its narrative across AI cloud, data centres, connectivity, GPUs and the broader AI stack. (DICo is Singtel's business unit integrating data centres, connectivity, GPUs and the reAI platform to deliver sovereign, AI-ready infrastructure.) This is a strategic and hands‑on role: a strategist and writer in a lean, fast‑moving environment. Responsibilities Understand the AI & infra stack and where DICo fits. Develop clear, concise narrative and value propositions for enterprise customers and ecosystem partners. Create a practical messaging framework (lightweight message house) that can be reused across channels. Define a 12‑18 month content strategy & roadmap covering website, LinkedIn, email/EDMs. Write and refine key content assets such as website copy, LinkedIn posts, email copy, and simple articles. Provide content direction/briefs for designers and video teams. Offer viewpoint on website structure and content needed to be “fit for purpose” for AI/infra buyers and partners. Requirements Previous experience in content strategy/editorial/content lead roles, ideally in B2B tech. Proven experience with AI, cloud, data infrastructure, telecoms, or adjacent fields. Strong track record crafting narratives, propositions and messaging in complex tech environments. Excellent copywriting skills for website, LinkedIn, email, short‑form thought leadership. Comfortable working in a lean, fast‑moving, “startup within enterprise” context. Curious, analytical, and able to get up to speed quickly on new products, partners and technologies. About the Role Mid‑Senior level, contract, marketing function in IT services and consulting sector. #J-18808-Ljbffr



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