Senior Manager, Brand Marketing and Communications, Asia

8 hours ago

Singapore Samsonite Group APAC & Middle East Full time

Overview Senior Manager, Brand Marketing and Communications, Asia — Join to apply for the Senior Manager, Brand Marketing and Communications, Asia role at Samsonite Group APAC & Middle East. Responsibilities Develop long term and short-term brand strategy to enhance and elevate Samsonite brand image and drive sales in APAC market; plan and implement action plans to support it. Develop marketing support materials and implement ATL & BTL marketing activities, including advertising campaigns, media releases, PR programs, product launches, promotional activities and VM support to strive for commercial success of the brands. Collaborate with digital & e-commerce teams or external agencies to produce best-in-class marketing assets and execution plans. Track and evaluate communication strategies and the effectiveness of marketing support and initiatives. Budget control – produce regular reports, source the best vendors for each project, and negotiate quotations to optimize investment. Provide guidance and support to markets; build a platform for better information sharing; consolidate reports from markets and share best practices. Design and execute brand health studies for the region. Build and Maintain Relationships Coordinate with other regions or Asia markets to share and leverage marketing assets and efforts. Learn from other regions to improve Asia performance. Provide support to other regions or Asia markets when required. Managing and Coaching the Team Motivate and coach a marketing communications team. As a people manager, oversee team members’ continuous professional development and competencies enhancement. Education University degree or above in business, marketing or related field. Experience Requirements Minimum of 10 years marketing-related experience with international brands. Regional function experience. Lifestyle brand/industry background. Experience working with multiple agencies. Mobility/Travel Occasional travel may be required. Computer Skills Hands-on user of Microsoft Office; strong in Excel analysis; SAP experience preferred. Language Native or proficient command of English is required; additional Asian language skills are a plus. Samsonite is an equal opportunity employer and welcomes applications from all qualified candidates without consideration of age, race, religion, gender, sexual orientation, disability, marital status or family situation. We actively cultivate a diverse workforce and promote inclusion in our workplaces. We hire based on merit and believe in selecting the best candidate for the job. People from all backgrounds, including those with special needs, are encouraged to apply. All information provided by candidates will be used solely for recruitment purposes. Unsuccessful applications will be destroyed upon completion of the recruitment process. #J-18808-Ljbffr

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