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Copywriter (B2B)

1 week ago

Singapore Cartrack Full time

We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries and we are looking for a Relationship Manager / Sales Executive to join our team. Our teams are collaborative, vibrant, and fast-growing and all team members are empowered with the freedom to influence our business with ideas that drive innovation and efficiency.
Responsibilities:
Develop Compelling Case Studies:
Collaborate with global sales teams and account managers to identify prime candidates for impactful case studies.
Conduct in-depth customer interviews to uncover comprehensive use cases and operational insights.
Analyze customer data to extract key metrics demonstrating the ROI of our solution.
Craft persuasive narratives highlighting customer challenges, our tailored solutions, and measurable operational improvements.
Create Engaging Customer Communications:
Produce regular newsletters and targeted email campaigns featuring:
Product updates and new feature announcements.
Best practices and tips for maximizing solution benefits.
Industry trends and valuable insights.
Generate Diverse Marketing Collateral:
Develop a wide range of product and solution-focused content, including:
Concise one-pagers and comprehensive brochures.
Compelling website copy.
Thought leadership articles positioning our brand as an industry authority.
Cultivate Media Relations:
Build and nurture relationships with key industry media contacts, journalists, and influencers.
Secure valuable media coverage and thought leadership opportunities.
Ensure Brand Consistency:
Review and refine key communications to maintain a cohesive brand voice across all channels.
Requirements:
Strong writing skills and exceptional command of English language, with the ability to simplify complex ideas.
Proficient in interpreting and analysing key metrics to extract insights.
Prior experience working with B2B products, either in a software or non-software context, is preferred.
Strong team player, capable of collaborating across different departments and stakeholders.
Meticulous in reviewing and refining content to ensure accuracy and clarity.
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