Workday, Inc. | Director of Integrated Event Experiences

15 hours ago

Singapore Workday, Inc. Full time

Director of Integrated Event Experiences & Demand Generation, APJ
Apply remote type: Flex
locations: Singapore
time type: Full Time
posted on: Posted 5 Days Ago
job requisition id: JR-0092526
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team
We are looking for a creative and results-driven Director of Integrated Event Experiences & Demand Generation to design and execute world-class event experiences that deliver measurable demand generation and pipeline impact. This role focuses on blending immersive, engaging event experiences with strategic demand generation efforts to drive business growth across the APJ region. You will be responsible for crafting event experiences that not only build deep customer engagement but also accelerate the sales pipeline and contribute to APJ revenue targets.
About the Role
Key Responsibilities:
Event-Driven Demand Generation:
Develop and implement an integrated event strategy that drives demand and accelerates pipeline growth through innovative and memorable experiences.
Customer-Centric Experiences:
Lead the design and execution of high-impact, immersive event experiences—both corporate-led and regional field events—that engage target audiences and align with APJ growth objectives.
Executive Engagements:
Create exclusive, high-touch experiences for corporate executive visits and customer engagements, ensuring these interactions contribute to deepening relationships and driving business outcomes.
Integrated Marketing Alignment:
Collaborate with field marketing teams to ensure that event experiences are seamlessly integrated with broader marketing and sales initiatives, contributing to overall demand generation efforts and revenue goals.
Strategic Event Innovation:
Leverage both in-person and digital platforms to create innovative, hybrid event experiences that amplify customer engagement and drive measurable business results.
Pipeline Attribution & Measurement:
Define KPIs and attribution models to measure the impact of events on demand generation, pipeline acceleration, and revenue growth. Use data-driven insights to continuously refine event strategies.
Cross-Functional Collaboration:
Work closely with sales, product marketing, and executive teams to ensure alignment between event experiences and business priorities, maximizing the strategic value of each event.
Vendor and Budget Management:
Manage relationships with event vendors and ensure efficient use of budgets while maintaining the highest quality of event experiences.
Job Skills
C-Suite stakeholder management
CXO executive engagement
Sponsorship negotiation
Agency management
Strong event management & execution (In person & digital)
Experiential marketing
Complex project management
Budget management and reporting
Cross team collaboration
Strong communication
Creative thinking
Attention to detail
Effective time management
About You
Qualifications:
15+ years of experience in event marketing, demand generation, or experiential marketing within a B2B tech or software environment.
Proven ability to design and execute demand generation strategies through experiential events.
Expertise in delivering high-impact customer and executive engagements.
Strong experience in creating both in-person and digital/virtual event experiences that drive demand and pipeline growth.
Ability to work strategically and collaboratively across functions, with a strong focus on business outcomes.
Excellent project management, communication, and stakeholder management skills.
Strong understanding of APJ regional business dynamics and market opportunities.
Experience in hybrid or virtual event platforms and technologies is a plus.
Why Join Us?
This is an opportunity to be at the forefront of creating integrated event experiences that have a direct impact on our business growth in APJ. You will drive innovation in event marketing and play a key role in shaping our demand generation strategy.
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work.
Workday is committed to providing reasonable accommodations for qualified individuals with disabilities, disabled veterans, and others during our application process. If you need assistance or an accommodation due to a disability or for religious reasons, contact us at
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