
Data-Driven Digital Marketing Professional
15 hours ago
Performance Marketing Strategist
We are seeking a seasoned data-driven marketing expert who can leverage creativity, media, and data to drive exceptional performance marketing solutions.
Key Responsibilities:
- Develop and execute innovative digital marketing strategies across various channels.
- Analyse campaign data to identify optimisation opportunities and develop actionable insights.
- Implement A/B testing and conversion rate optimisation techniques to maximise campaign effectiveness.
- Collaborate with cross-functional teams to align campaigns with business objectives.
- Stay ahead of industry trends, tools, and technologies to ensure campaigns remain competitive.
- Generate reports with insightful findings and present recommendations to stakeholders.
- Monitor key performance indicators (KPIs) and communicate campaign progress to internal teams and clients.
Requirements:
- Bachelor's degree in marketing, business, or a related field.
- Requires 1-3 years of working experience in Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
- Strong analytical skills with the ability to interpret complex data and derive actionable insights.
- Proficiency with analytics/reporting tools such as Google Analytics and Tableau.
- Knowledge of conversion rate optimisation (CRO) techniques and A/B testing methodologies.
- Excellent communication and writing skills with the ability to present findings and recommendations to technical and non-technical stakeholders.
We value creativity, collaboration, and a data-driven approach. If you are passionate about digital marketing and eager to make an impact, we encourage you to apply for this exciting opportunity.
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