Data Driven Marketing Professional

3 days ago

Singapore beBeeDigital Full time $80,000 - $150,000

Job Title: Digital Marketing Analyst


About the Role:

This is an exciting opportunity to join a team where you can utilize your analytical skills and creativity to drive business growth through digital marketing.


Job Description:

  • We are seeking a highly skilled Digital Marketing Analyst to lead our data-driven campaigns and ensure optimal return on investment (ROI) across the marketing funnel.
  • As a key member of our team, you will be responsible for developing and implementing customer touchpoint strategies that align with our overall marketing strategy.
  • You will also work closely with external agencies to drive cost savings and efficiency by focusing on AdTech/martech stack.
  • In addition, you will plan and oversee retargeting strategies and manage relationships with media and digital agencies to execute brand, product, and communication campaigns on the digital medium.
  • Your role will involve analyzing ongoing digital campaigns, owned digital media channels, and social media initiatives to track performance and provide insights for optimization.
  • Furthermore, you will work closely with strategic and brand marketing teams to execute integrated campaigns.

Requirements:

  • You must have a degree with at least 6-7 years of working experience in digital marketing/performance marketing with knowledge of Google Adwords, analytics, SEO/AIO, SEM, remarketing, and martech usage.
  • A strong technical expertise of marketing tech stack is essential, along with the ability to implement and execute self-service insights and campaign delivery.
  • You should be able to multi-task and manage multiple campaigns with short lead times, while collaborating across multiple teams.
  • A strong analytical background with good knowledge of leads generation campaigns and systems is required, as well as understanding performance/direct response marketing, test design, and integrated concepts.
  • You should possess a strong knowledge in SEO/AIO, SEM, Social Media, Content Marketing, and Google Analytics.

Key Skills:

  • CRM
  • Intelligence Analysis
  • Digital Media
  • SEM
  • Dashboard
  • Social Media
  • Brand Marketing
  • Marketing Strategy
  • Strategy
  • Content Marketing
  • Digital Marketing
  • Market Intelligence
  • Business Analytics
  • Communication Skills
  • Test Design
  • Visualization
  • Google Analytics
  • Data Analytics
  • Marketing Analytics

Tell Employers What You Can Bring:
If you're a detail-oriented professional with a passion for digital marketing and analysis, this could be the perfect opportunity for you to showcase your skills and experience.

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