Data-Driven Marketing Professional

4 days ago

Singapore beBeeMarketing Full time $4,000 - $8,000
Marketing Analyst

We're seeking a skilled Marketing Analyst to join our team in Singapore. As a key member of our marketing department, you'll play a crucial role in driving data-driven insights that inform our marketing strategies.

This role is ideal for someone who enjoys analyzing numbers, spotting trends, and optimizing performance across digital and offline campaigns.

Responsibilities:

  • Analyze marketing campaigns and channels (e.g., digital ads, email, SEO, social media) to assess performance and ROI
  • Monitor and report on key marketing KPIs, customer engagement, and funnel conversion metrics
  • Work closely with marketing, sales, and product teams to provide data-backed insights
  • Conduct A/B tests and provide recommendations to improve campaign effectiveness
  • Support audience segmentation and targeting strategies using customer data
  • Build dashboards and automated reports for internal stakeholders
  • Track market and competitor trends to inform marketing strategy

Requirements:

  • Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field
  • 1–3 years of experience in marketing analytics, data analysis, or a similar role
  • Strong analytical skills with proficiency in Excel and SQL
  • Experience with marketing analytics tools (e.g., Google Analytics, Meta Ads Manager, HubSpot, Tableau, Power BI)
  • Understanding of digital marketing metrics and attribution models
  • Ability to communicate data insights clearly to both technical and non-technical audiences

What We Offer:

  • A dynamic work environment where your insights directly impact business outcomes
  • Exposure to a wide range of marketing channels and tools
  • Competitive salary and employee benefits
  • Opportunities for growth into marketing strategy, data science, or performance marketing roles

About the Role:

The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to work collaboratively with cross-functional teams.

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