AMEA Petcare Lead

Overview
Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences. The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow.
Responsibilities
Segment Strategy Ownership: In partnership with Client Leads, drive the translation of global Petcare strategic objectives into AMEA implementation plans, ensuring clear articulation of priorities and performance across the operating entities and divisions.
Regional Strategic Blueprinting: Oversee and provide guidance to the Client/Planning Leads on multi-market strategic frameworks on capabilities such as Connected Identity, Category Entry Points, and Brand Experience Architecture, etc to be in alignment with Global’s overarching strategic intent.
PESO Campaign Orchestration: Provide guidance to Client/Planning Leads to develop and optimize fully integrated PESO campaigns to drive brand, commercial, and consumer outcomes.
Growth Acceleration & White Space Identification: Lead efforts to identify whitespace and prioritize high-potential markets within the AMEA Petcare portfolio.
Bidirectional Alignment & Global Vision Stewardship: Serve as a bridge between AMEA and local market teams and global Petcare leads—facilitating top-down alignment and bottom-up learning. Ensure all initiatives are anchored to the global brand vision.
Process, Performance, and Best Practice Governance: Ensure strategic backbone is consistently executed across AMEA through codified playbooks, benchmarks, and process rigor in partnership with the AMEA Agency Orchestration Lead.
Cross-Agency and Cross-Segment Integration: Act as a connector between segment and functional teams, driving consistency and connectedness across all touchpoints of the ecosystem including media, production, data, and commerce.
Insights to Action: Leverage performance insights, consumer data, and market intelligence to inform prioritization and course-correction.
Qualifications
15+ years of experience in marketing, brand strategy, integrated communications, or regional business leadership roles, with at least 5 years in a senior APAC and/or MEA regional capacity.
Proven expertise leading both strategy and implementation across diverse markets in Asia and/or the Middle East & Africa, preferably in the FMCG or consumer brand category.
Experience working in or alongside complex matrix organizations, balancing global and regional priorities with agility and cultural sensitivity.
Demonstrated success in developing and activating segment-level strategies that translate into measurable commercial growth and brand equity improvements.
Strong grasp of PESO media models and experience orchestrating multi-capability, cross-agency campaign frameworks.
Skilled in stakeholder management with a track record of influence across senior clients, global and regional leads, and agency partners.
Ability to partner with orchestration, insights, and client leadership teams to operationalize strategy through integrated workflows and governance.
Excellent written and verbal communication skills, with experience creating and presenting compelling strategies and business cases to C-level stakeholders.
Comfortable navigating ambiguity with a proactive, solutions-oriented mindset and strong project leadership skills.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Other
Industries
Advertising Services
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