E-commerce & Marketing Executive

Roles & Responsibilities

E-Commerce & Marketing Executive

UncleDiDi's (Singapore's favourite popcorn & cotton candy brand) and Elite Event Atelier (premium events & activations) are part of our growing group. We're looking for a creative and results-driven E-Commerce & Marketing Executive to grow online sales, strengthen customer loyalty, and boost our brand presence across both businesses.

This is a hands-on role where you'll manage e-commerce platforms, run ads, coordinate fulfilment, plan customer engagement activities, and drive festive sales through digital campaigns and real-world activations.

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Key Responsibilities

E-Commerce & Sales Growth

Manage and grow all e-commerce platforms: Shopee, Lazada, GrabMart, Foodpanda, Deliveroo, TikTok Shop.

Hit monthly sales targets on all e-commerce platforms with ads, promotions, and campaigns.

Update and maintain websites for both UncleDiDi's and Elite Event Atelier with accurate products, services, and promotions.

Plan, launch, and update promotions consistently to attract both new and repeat customers.

Coordinate with the production team to ensure orders are packed promptly and accurately.

Liaise with delivery partners to ensure timely fulfilment and smooth customer experience.

Digital Marketing & Social Media

Run and optimise TikTok Ads, TikTok Affiliate marketing, Meta Ads, and Google Ads (SEM) to generate sales and leads.

Liaise with SEO/SEM vendor to monitor results and ensure quality performance.

Plan and execute monthly social media content calendars (posts, reels, stories).

Work with the design team to produce content following brand guidelines.

Good to have: video editing skills to create engaging short-form content.

Plan and run campaigns to grow social media following across TikTok, Instagram, and Facebook.

Influencer, PR & Brand Building

Develop and manage influencer/KOL campaigns, including outreach, negotiations, and performance tracking.

Plan and execute PR campaigns (media features, collaborations, press outreach).

Act as the brand guardian for both UncleDiDi's and Elite Event Atelier — ensuring tone, visuals, and storytelling are consistent.

Explore large-scale exposure opportunities such as Singapore Food Festival, office activations, and pop-ups.

Customer Engagement & Loyalty

Manage and grow UncleDiDi's Loyalty Membership Program.

Plan and execute in-store customer engagement activities and activations to drive sign-ups and repeat purchases.

Work with the sales team to create festive campaigns that grow loyalty and increase customer lifetime value.

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Requirements

Diploma or higher, with at least 3 years' experience in e-commerce/digital marketing.

Hands-on experience managing multiple e-commerce platforms (Shopee, Lazada, Grab, Foodpanda, Deliveroo, TikTok Shop).

Skilled in ads management (TikTok Ads, Meta Ads, TikTok Affiliate) with proven sales results.

Strong background in influencer/KOL marketing and PR campaigns.

Able to plan monthly social calendars and coordinate with designers.

Familiar with liaising with SEO/SEM vendors and monitoring performance.

Organised in managing orders, production coordination, and delivery fulfilment.

Experience in planning customer engagement activities or in-store activations.

Creative, proactive, and results-driven with accountability for hitting e-commerce sales targets.

Good to have: video editing knowledge for social content.

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Why Join Us?

Salary: $2,800 – $3,200 basic + profit sharing based on e-commerce growth.

Be part of two exciting brands:

UncleDiDi's – family-friendly snack brand with growing loyalty base.

Elite Event Atelier – premium events and activations.

Hands-on role covering ads, influencer marketing, PR, e-commerce, fulfilment, and in-store activations.

Build and grow our loyalty membership program and social presence.

Career growth into senior brand/marketing leadership roles.

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If you love e-commerce, digital marketing, and creating customer engagement activities that build loyalty, this role is for you

Tell employers what skills you have
Market Research
Leadership
Microsoft Office
Advertising
Customer Experience
Social Media
Customer Loyalty
Customer Engagement
Marketing
Digital Marketing
Accountability
Affiliate Marketing
Video Editing
Storytelling
Facebook
Brand Awareness

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