Digital Marketing Manager Irvine, CA
3 days ago
Position: Digital Marketing Manager
Pay Range: $80,000 to $120,000 per year
Location: Corporate Office in Irvine, CA
CHAGEE (pronounced CHAH-jee) is a modern tea house with over 6,000 locations globally. Our mission is to refresh and reintroduce the lifestyle of tea to the world, where guests can connect in a beautiful space and enjoy premium and diverse flavors of tea.
Overview:
As our Digital Marketing Manager, you will be responsible for leading CHAGEE’s influencer marketing strategy across key social media platforms. This role requires a strategic thinker with strong negotiation skills, a deep understanding of social media trends, and a passion for building authentic brand partnerships.
What you'll do:
Influencer Strategy & Execution:
Lead CHAGEE’s influencer marketing initiatives across Instagram, TikTok, YouTube, and emerging platforms.
Develop and execute influencer marketing strategies that align with the brand’s goals.
Identify and recruit high-performing influencers who align with CHAGEE’s brand identity.
Oversee content development to ensure brand consistency in influencer collaborations.
Content & Campaign Management:
Partner with influencers to create engaging content that highlights CHAGEE’s brand.
Monitor and evaluate campaign effectiveness, ensuring that content meets engagement goals.
Track trending topics to leverage cultural moments and maximize content impact.
Agency & Partner Relations:
Manage relationships with influencer agencies, ensuring smooth collaboration.
Negotiate contracts and deliverables to optimize ROI while maintaining strong relationships.
Accurately match influencers to campaigns based on audience insights and brand alignment.
Data-Driven Optimization & Reporting:
Analyze campaign performance data, tracking key metrics such as reach and engagement.
Provide actionable insights and recommendations to optimize future initiatives.
Work closely with cross-functional teams to align influencer efforts with broader marketing objectives.
Experience you need to be successful:
Bachelor’s degree in Advertising, Media, Communications, Marketing, or a related field is preferred.
3+ years of experience in influencer marketing, media planning, or social media marketing.
Strong experience with digital and social media platforms.
Proven experience in managing influencer partnerships and executing campaigns.
Strong understanding of influencer marketing trends and content creation.
Exceptional communication, negotiation, and relationship management skills.
Ability to analyze social media data and optimize campaigns based on performance insights.
Detail-oriented with excellent project management skills.
Ability to thrive in a fast-paced environment and manage multiple projects.
Strong team player with a collaborative mindset.
What We Offer:
Competitive salary
401K with company match
Comprehensive medical, dental, and vision insurance
On-site fitness center and wellness programs
Generous paid time off and sick policy
Income protection including Disability, Life, and AD&D insurance
Don't miss out on this incredible opportunity to be at the forefront of CHAGEE's expansion into the U.S. market. Apply now and be part of something truly extraordinary
Characteristics
Type of Contract
Full time
Salary
Between US$80,000.00 and US$120,000.00 per year
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