Engagement Officer
5 days ago
6 months contract (Extendable)
Working Hours: Monday to Thursday: 8.30AM to 6.00PM, Friday: 8.30AM to 5.30PM
Working Location: City Hall
Responsibilities:
Engagement Strategy & Execution : Develop and execute engagement strategies to promote L&D initiatives, focusing on brand awareness, program visibility, and employee engagement.
Media Relations : Build and maintain relationships with key media outlets, bloggers, and influencers to share news, case studies, and successes related to L&D programs.
Content Creation & Distribution : Draft press releases, EDMs, articles, social media content, and other materials to highlight the impact and value of L&D programs.
Event Management : Plan and coordinate events (virtual and in-person) that showcase the company’s L&D efforts, such as webinars, conferences, workshops, and speaking engagements.
Brand Advocacy : Position L&D leaders and employees as thought leaders by securing speaking opportunities, awards nominations, and media features.
Stakeholder Engagement : Work closely with executives, learning program managers, and employees to gather feedback, develop success stories, and foster positive relationships that reinforce the company’s L&D vision.
Reporting & Analytics : Track and report on public relations activities and engagement metrics to assess the success of campaigns and refine strategies for future initiatives.
Requirements:
Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
2+ years of preferred experience in public relations, preferably with exposure to learning & development, education, or corporate communications.
Proven ability to create and execute successful public relations campaigns with measurable results.
Strong written and verbal communication skills, with the ability to distill complex topics into clear, compelling content.
Experience managing relationships with media, influencers, and internal stakeholders.
Creative, self-motivated, and able to work both independently and as part of a team.
Ability to handle multiple projects simultaneously and meet deadlines.
Knowledge of current public relations tools and trends, including social media platforms and media outreach techniques.
Experience in corporate learning and development or organizational change communications.
Familiarity with media relations within the HR, education, or corporate training space.
Strong analytical skills with the ability to assess the effectiveness of campaigns.
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