Senior Content Manager, APAC

2 days ago

Singapore American International Group Full time

Senior Content Manager, APAC
Senior Content Manager, APAC
At AIG, we are reimagining the way we help customers to manage risk. Join us as a Creative Content Manager, APAC to play your part in that transformation. It's an opportunity to grow your skills and experience as a valued member of the team.
Make your mark in Marketing & Communications
AIG's Marketing & Communications team actively develops and promotes the company narrative to key external and internal audiences and stakeholders. Working across businesses, functions and regions, the team builds, protects and defends AIG's brand and reputation, and promotes efforts to achieve business goals and growth targets.
How you will create an impact
The purpose of the Creative Content Manager role is to support the business with internal and external messaging and content creation that drives employee, broker, agent and customer engagement in our brand.
Reporting to the APAC Head of Marketing & Communications, this is a hands-on role that focuses on internal and external marketing and communications planning and execution across APAC. The Creative Content Manager works with regional and local team members to deliver leadership impact, drive business marketing solutions and activate AIG corporate initiatives regionally in support of AIG APAC's business strategy. Additionally, act as a trusted advisor and support for strategy and execution for AIG Hong Kong and Taiwan.
Help deliver the regional communications plan, by supporting the APAC Regional President and ELT with leadership messages and business announcements, ensuring all communications align with global messaging and tone of voice.
Manage the APAC pages on the global intranet, including content creation, leadership messaging, ensuring alignment with the global internal communications strategy.
Support the APAC Head of Marketing & Communications in the development of narrative/key messages that best position AIG with key stakeholders.
Support the CEO of AIG Hong Kong and AIG Taiwan with communications strategy and execute leadership communications.
Act as the 'internal journalist' and identify, write and publish APAC stories on the global intranet.
Create PowerPoint presentations for the APAC Leadership Team meeting.
Content support for APAC-wide campaigns including refining key messaging and creating campaign assets including videos, posters, emails.
Support APAC President and Head of Distributions to promote and position AIG initiatives externally e.g. via LinkedIn, within social media and external communications guidelines.
Draft advertorial that supports APAC business objectives for targeted publications.
Ensure consistent AIG brand identity in APAC by supporting the development of regional guidelines and templates for product documentation and events.
Develop content for workplace digital screens to support employee engagement.
Serve as an effective team member within the APAC regional Marketing and Communications team, including being a partner and advisor for country team members.
Ensure local and regional alignment with global marketing and communication initiatives and strategy.
What you'll need to succeed
Bachelor's degree or higher in communications or a related discipline.
Excellent business writing skills, including drafting, editing and proof reading, coupled with a passion for storytelling and creative communications.
Experience in visual communications including video production and graphic design.
Strong planning skills with a demonstrated understanding of the need to align locally, regionally and globally.
Superior emotional intelligence and excellent judgement.
Ability to establish strong business relationships with internal partners across the business and with regional and global team members in a dynamic, fast-paced environment.
Self-starter with the ability to prioritise and synthesise data.
Strong collaborator with solid negotiation and stakeholder management skills.
Ability to produce high quality, high volume deliverables in a dynamic environment that align with regional and global strategies.
Ready to take your career to the next level? We would love to hear from you.
At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.
Enjoy benefits that take care of what matters
At AIG, our people are our greatest asset. We know how important it is to protect and invest in what's most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.
Reimagining insurance to make a bigger difference to the world
American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world's most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.
Welcome to a culture of belonging
We're committed to creating a culture that truly respects and celebrates each other's talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through inclusion learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG's greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.
AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.
AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to
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